TikTok Commercialization Strategy Problems and Countermeasures

Research Article
Open access

TikTok Commercialization Strategy Problems and Countermeasures

Weiqi Fu 1* , Wangting Long 2
  • 1 Global Education Academy    
  • 2 Gui Yang Happy Valley International Experimental School    
  • *corresponding author 1811000601@mail.sit.edu.cn
Published on 10 November 2023 | https://doi.org/10.54254/2754-1169/31/20231535
AEMPS Vol.31
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-83558-083-7
ISBN (Online): 978-1-83558-084-4

Abstract

TikTok is one of the most popular short video apps around the world. TikTok is so successful because its business strategy works. Therefore, it is valuable to analyze and study the business model of TikTok. The topic of this study is to analyze TikTok's business model. The purpose of this study is to explore the existing problems and countermeasures in the commercialization strategy of TikTok. The background is the development of a new social media app called TikTok. The significance of this study is to provide reference for the formulation of TikTok's commercialization strategy. The research method was literature analysis. The results show that the main problems in TikTok's commercialization strategy are uneven product quality, innovation and delivery to be improved, and harmful content in TikTok. The countermeasure is to strengthen the quality audit, enrich the content and function of the quality audit, and establish the positive image of the quality audit. To sum up, the development of TikTok's commercialization strategy should focus on enriching and reviewing content so as to establish a positive image.

Keywords:

TikTok, commercialization strategy, countermeasures, short video

Fu,W.;Long,W. (2023). TikTok Commercialization Strategy Problems and Countermeasures. Advances in Economics, Management and Political Sciences,31,181-186.
Export citation

References

[1]. China Daily Homepage, Tencent yoo video's top ten races boost consumer upgrades, and short videos welcome the spring of national pick, http://chuangxin.chinadaily.com.cn/2018-10/15/content_37074782.htm, last accessed 2023/04/14.

[2]. Wang, Z.H.: TikTok network red with goods problem and countermeasure analysis. New Media Research 6(6), 3 (2020).

[3]. Zhang, G.: Discussion on Problems in TikTok and Corresponding Countermeasures. News Research Guide (11), 2 (2019).

[4]. Lu, W.K.: Public welfare communication and issues on short video platforms——Take TikTok as an example. Young Journalists (6), 38–39 (2021).

[5]. Li, X.X.: The value, problems and strategies of the operation of the government TikTok number. Young Journalists (9), 2(2019).

[6]. Xia, H.C.: TikTok's problems in content production and countermeasures to solve. Media Forum (5), 2(2019).

[7]. Chen, H.M., Xia, Q.Y.: The development status and existing problems of short video platforms such as TikTok. China Broadcasting (3), (2020).

[8]. Rong, M.J., et al.: Research on the current situation analysis and optimisation scheme of "TikTok" for college students - based on the case analysis of Guangdong University of Technology. Science and Technology Style (2018).

[9]. Wang, Y., Zou, M.F.: Research on the analysis and countermeasures of Internet celebrity IP traffic problems generated by new media - Take TikTok short videos as an example. Industrial Innovation Research (9), 4 (2019).

[10]. Tian, Z.Y., et al.: The impression management of official short videos under short video social media - Take TikTok APP as an example. Chinese and Foreign Entrepreneurs (2), 2(2020).

[11]. Xu, M.Y., et al.: Research on problems and countermeasures in the development of government TikTok in the Internet Era. New Silk Road (1), 3(2019).


Cite this article

Fu,W.;Long,W. (2023). TikTok Commercialization Strategy Problems and Countermeasures. Advances in Economics, Management and Political Sciences,31,181-186.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

Disclaimer/Publisher's Note

The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.

About volume

Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development

ISBN:978-1-83558-083-7(Print) / 978-1-83558-084-4(Online)
Editor:Canh Thien Dang
Conference website: https://www.icemgd.org/
Conference date: 6 August 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.31
ISSN:2754-1169(Print) / 2754-1177(Online)

© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open access policy for details).

References

[1]. China Daily Homepage, Tencent yoo video's top ten races boost consumer upgrades, and short videos welcome the spring of national pick, http://chuangxin.chinadaily.com.cn/2018-10/15/content_37074782.htm, last accessed 2023/04/14.

[2]. Wang, Z.H.: TikTok network red with goods problem and countermeasure analysis. New Media Research 6(6), 3 (2020).

[3]. Zhang, G.: Discussion on Problems in TikTok and Corresponding Countermeasures. News Research Guide (11), 2 (2019).

[4]. Lu, W.K.: Public welfare communication and issues on short video platforms——Take TikTok as an example. Young Journalists (6), 38–39 (2021).

[5]. Li, X.X.: The value, problems and strategies of the operation of the government TikTok number. Young Journalists (9), 2(2019).

[6]. Xia, H.C.: TikTok's problems in content production and countermeasures to solve. Media Forum (5), 2(2019).

[7]. Chen, H.M., Xia, Q.Y.: The development status and existing problems of short video platforms such as TikTok. China Broadcasting (3), (2020).

[8]. Rong, M.J., et al.: Research on the current situation analysis and optimisation scheme of "TikTok" for college students - based on the case analysis of Guangdong University of Technology. Science and Technology Style (2018).

[9]. Wang, Y., Zou, M.F.: Research on the analysis and countermeasures of Internet celebrity IP traffic problems generated by new media - Take TikTok short videos as an example. Industrial Innovation Research (9), 4 (2019).

[10]. Tian, Z.Y., et al.: The impression management of official short videos under short video social media - Take TikTok APP as an example. Chinese and Foreign Entrepreneurs (2), 2(2020).

[11]. Xu, M.Y., et al.: Research on problems and countermeasures in the development of government TikTok in the Internet Era. New Silk Road (1), 3(2019).