Research on the Operation Mode Innovation of E-commerce Enterprises Based on Consumer Demand —Take JD as an Example

Yuanliang Guan

doi:10.54254/2754-1169/32/20231595

Research Article

Open access

Published on 10 November 2023

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Guan,Y. (2023). Research on the Operation Mode Innovation of E-commerce Enterprises Based on Consumer Demand —Take JD as an Example. Advances in Economics, Management and Political Sciences,32,182-186.

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Research on the Operation Mode Innovation of E-commerce Enterprises Based on Consumer Demand —Take JD as an Example

Yuanliang Guan *^,1,

¹ North Central College of Nanjing Normal University

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/32/20231595

Abstract

With the wide application of electronic products around the world, the form of e-commerce has changed the traditional consumption mode very quickly. The traditional marketing model is no longer suitable for the rapid development of domestic e-commerce platforms, and the marketing methods of e-commerce platforms have undergone tremendous changes, evolving from extensive marketing to precise centralized marketing. This has changed consumers shopping habits. The e-commerce model not only meets the shopping needs of consumers, but also greatly promotes social and economic development. At the same time, the operating e-commerce industry will also face great competitive pressure, so it is very necessary to have a mature and effective enterprise marketing strategy. The research topic of this article is develop excellent e-commerce marketing strategies, and take JD’s successful e-commerce marketing strategy as an example to introduce. The conclusion is that the unique advantages of ultra-fast logistics, a high-quality warranty, and cash-on-delivery service make JD a global e-commerce giant. Precision marketing not only helps China's e-commerce platforms improve their marketing capabilities and enhance their market competitiveness, but also helps precision marketing expand to other e-commerce models. This article will combine precision marketing theory, and optimize the marketing strategy of JD mall, hoping to providereference value for other enterprises in the same type of e-commerce field to implement precision marketing processes.

Keywords

electronic commerce, marketing strategy, JD mall, enterprise operation, e-commerce shopping platform

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References

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About volume

Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development

Conference website: https://www.icemgd.org/

ISBN：978-1-83558-085-1(Print) / 978-1-83558-086-8(Online)

Conference date: 6 August 2023

Editor：Canh Thien Dang

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.32

ISSN：2754-1169(Print) / 2754-1177(Online)

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