The NBA’s Economic Value Analysis and Beneficial Exploration

HaoHsuan Huang; Haochen Lyu

doi:10.54254/2754-1169/36/20231804

Research Article

Open access

Published on 10 November 2023

Download pdf

Huang,H.;Lyu,H. (2023). The NBA’s Economic Value Analysis and Beneficial Exploration. Advances in Economics, Management and Political Sciences,36,163-167.

Export citation

The NBA’s Economic Value Analysis and Beneficial Exploration

HaoHsuan Huang *^,1, Haochen Lyu ²

¹ Shanghai American School
² Dipont KCS ChengDu

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/36/20231804

Abstract

As the NBA grows in popularity across the world, its annual income grows in lockstep with it. The NBA has signed several contracts throughout its history, and these contracts are what keep the NBA alive and well. Although affected by the COVID, the commercial activities of the NBA will not be sluggish because of this. The NBA generates money in a variety of methods, including merchandise, tickets, sponsorship, and live streaming, which enable the NBA to produce billions of dollars. Furthermore, the NBA's management style is one of the reasons for its success. This article starts with the income analysis of the NBA and clarifies the fluctuations and main proportions of income. Based on this, this research analyzes the reasons for the high income of the NBA and the benefits it brings to society and individuals. It can be seen that NBA promotes the spread of American culture, enriches people's lives, and drives the spread of sports culture among young people.

Keywords

NBA, economic value, benefits

View pdf

References

[1]. Total NBA League Revenue 2022, www.statista.com/statistics/193467/total-league-revenue-of-the-nba-since-2005, last accessed 2023/4/20.

[2]. Nightmare Scenario: NBA in Uncharted Territory As Coronavirus Hits League, www.nbcsports.com/philadelphia/nba-insider-tom-haberstroh/nightmare-scenario-nba-uncharted-territory-coronavirus-hits-league, last accessed 2023/4/20.

[3]. How The NBA Makes Money: The Second-Largest Sport in the Country, http://www.investopedia.com/articles/personal-finance/071415/how-nba-makes-money.asp, last accessed 2023/4/20.

[4]. Analyzing the NBA’s business growth strategy: How the basketball league is investing in technology to better engage with fans, www.cbinsights.com/research/nba-strategy-map-investments-partnerships-acquisitions, last accessed 2023/4/20.

[5]. The NBA’s Business Model, http://www.investopedia.com/articles/investing/070715/nbas-business-model.asp, last accessed 2023/4/20.

[6]. An Inside Look at How the NBA Became a Social-media Juggernaut, http://www.basketballnews.com/stories/an-inside-look-at-how-the-nba-became-a-socialmedia-juggernaut, last accessed 2023/4/20.

[7]. Success All Around the World: The Globalisation of the NBA, http://beyond-the-match.com/en/insights/success-all-around-the-world-the-globalisation-of-the-nba, last accessed 2023/4/20.

[8]. The Globalization of the NBA, http://www.unitedlanguagegroup.com/blog/globalization-of-the-nba, last accessed 2023/4/20.

[9]. James Sets Merchandise Record After Milestone, http://www.sportsbusinessjournal.com/Daily/Closing-Bell/2023/02/09/fanatics-lebron-james-merchandise-record.aspx, last accessed 2023/4/20.

[10]. Doing the Math on LeBron James' Would-Be Worth on the Open Market, http://bleacherreport.com/articles/1513402-doing-the-math-on-lebron-james-would-be-worth-on-the-open-market, last accessed 2023/4/20.

Cite this article

Huang,H.;Lyu,H. (2023). The NBA’s Economic Value Analysis and Beneficial Exploration. Advances in Economics, Management and Political Sciences,36,163-167.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

Disclaimer/Publisher's Note

The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.

About volume

Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development

Conference website: https://www.icemgd.org/

ISBN：978-1-83558-093-6(Print) / 978-1-83558-094-3(Online)

Conference date: 6 August 2023

Editor：Canh Thien Dang

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.36

ISSN：2754-1169(Print) / 2754-1177(Online)

© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open access policy for details).