Analysis of Bilibili's Operating Model and Research on Homogeneous Competition Strategy in the Perspective of New Media

Research Article
Open access

Analysis of Bilibili's Operating Model and Research on Homogeneous Competition Strategy in the Perspective of New Media

Chenhao Wu 1*
  • 1 Huazhong University of Science and Technology    
  • *corresponding author U202016479@hust.edu.cn
Published on 10 November 2023 | https://doi.org/10.54254/2754-1169/37/20231862
AEMPS Vol.37
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-83558-095-0
ISBN (Online): 978-1-83558-096-7

Abstract

In 2019, it became increasingly difficult for China’s mobile internet users to grow. Fewer new users were downloading mobile apps, causing the incremental market to transform into a stock market in that major mobile companies started to compete. Against this backdrop of profitability still being a certain distance away, Bilibili could prioritize slightly delaying its core goal of profiting and instead increase its shared revenue and content costs to further enhance its core competitiveness and expand its influence. This article analyzes Bilibili’s development environment and trends from two perspectives: macro analysis of China’s video industry development and micro analysis of Bilibili and other peer companies’ development. Finally, the article provides suggestions, such as strengthening content innovation, improving user experience, expanding user groups, and building a solid brand image, to create a more promising future for Bilibili. Finally, this article presents a vision for conducting further research and analysis on Bilibili in the future.

Keywords:

business management, competition, sinking market, existing market

Wu,C. (2023). Analysis of Bilibili's Operating Model and Research on Homogeneous Competition Strategy in the Perspective of New Media. Advances in Economics, Management and Political Sciences,37,195-201.
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References

[1]. 2019 China Mobile Internet Spring Report,https://www.199it.com/archives/880341.html, last accessed 2023/4/22

[2]. China Network Audio-Visual Development Research Report,https://www.cnsa.cn/ztzl/1/15/202111/t20211122_631865.shtml, last accessed 2023/4/22

[3]. QuestMobile: Bilibili, Douyin, and Netease Youdao Dictionary are Preferred by Generation Z, https://36kr.com/p/764527477445126 ,last accessed 2023/4/22

[4]. Bilibili Q1 2020 SEC Filing, https://ir.bilibili.com/node/6831/html, last accessed 2023/4/22

[5]. Bilibili.Prospectus,https://www.sec.gov/Archives/edgar/data/1723690/000104746918001244/a2234546zf-1.htm#dm18201_selected_consolidated_financial_data,last accessed 2023/4/22

[6]. Bilibili Financial Information. https://ir.bilibili.com/financial-informationt, last accessed 2023/4/22

[7]. Bilibili Q4 2020 SEC Filing, https://ir.bilibili.com/node/11111/html,last accessed 2023/4/22

[8]. Bilibili Q3 2020 SEC Filing, https://ir.bilibili.com/node/8591/html,last accessed 2023/4/22

[9]. iQiyi Annual Reports,https://ir.iqiyi.com/financials/annual-reports/default.aspx,last accessed 2023/4/22

[10]. Internet Media Industry In-Depth Report: Comparison of Six Video Platforms,https://www.baidu.com/link?url=MSP7cXVhfN5iYcJ3opNwMbJJpuL2FOtv539FlZcO9x_&wd=&eqid=c1c61cfe0005ffb40000000362601d08,last accessed 2023/4/22

[11]. Bilibili Annual Development Report,https://ir.bilibili.com/media/p3fp2vga/form-20-f.pdf, last accessed 2023/4/22

[12]. Chen Rui: Three Development Missions for Bilibili in the Future, Still a Long Way to Go, https://www.jinbw.com.cn/news/art_47246_270897.html ,last accessed 2023/4/22

[13]. Top App Revenue Rankings for 2023,https://www.diandian.com/rankings/app-store-top-revenue-games,last accessed 2023/4/22

Cite this article

Wu,C. (2023). Analysis of Bilibili's Operating Model and Research on Homogeneous Competition Strategy in the Perspective of New Media. Advances in Economics, Management and Political Sciences,37,195-201.

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About volume

Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development

ISBN：978-1-83558-095-0(Print) / 978-1-83558-096-7(Online)
Editor：Canh Thien Dang
Conference website: https://www.icemgd.org/
Conference date: 6 August 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.37
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. 2019 China Mobile Internet Spring Report,https://www.199it.com/archives/880341.html, last accessed 2023/4/22

[2]. China Network Audio-Visual Development Research Report,https://www.cnsa.cn/ztzl/1/15/202111/t20211122_631865.shtml, last accessed 2023/4/22

[3]. QuestMobile: Bilibili, Douyin, and Netease Youdao Dictionary are Preferred by Generation Z, https://36kr.com/p/764527477445126 ,last accessed 2023/4/22

[4]. Bilibili Q1 2020 SEC Filing, https://ir.bilibili.com/node/6831/html, last accessed 2023/4/22

[5]. Bilibili.Prospectus,https://www.sec.gov/Archives/edgar/data/1723690/000104746918001244/a2234546zf-1.htm#dm18201_selected_consolidated_financial_data,last accessed 2023/4/22

[6]. Bilibili Financial Information. https://ir.bilibili.com/financial-informationt, last accessed 2023/4/22

[7]. Bilibili Q4 2020 SEC Filing, https://ir.bilibili.com/node/11111/html,last accessed 2023/4/22

[8]. Bilibili Q3 2020 SEC Filing, https://ir.bilibili.com/node/8591/html,last accessed 2023/4/22

[9]. iQiyi Annual Reports,https://ir.iqiyi.com/financials/annual-reports/default.aspx,last accessed 2023/4/22

[10]. Internet Media Industry In-Depth Report: Comparison of Six Video Platforms,https://www.baidu.com/link?url=MSP7cXVhfN5iYcJ3opNwMbJJpuL2FOtv539FlZcO9x_&wd=&eqid=c1c61cfe0005ffb40000000362601d08,last accessed 2023/4/22

[11]. Bilibili Annual Development Report,https://ir.bilibili.com/media/p3fp2vga/form-20-f.pdf, last accessed 2023/4/22

[12]. Chen Rui: Three Development Missions for Bilibili in the Future, Still a Long Way to Go, https://www.jinbw.com.cn/news/art_47246_270897.html ,last accessed 2023/4/22

[13]. Top App Revenue Rankings for 2023,https://www.diandian.com/rankings/app-store-top-revenue-games,last accessed 2023/4/22

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