Research on Enterprise Development Strategies of Online Conference and Office Platform in the Post-epidemic Era – Using Tencent Meeting as an Example

Meixi Liu

doi:10.54254/2754-1169/38/20231882

Research Article

Open access

Published on 10 November 2023

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Liu,M. (2023). Research on Enterprise Development Strategies of Online Conference and Office Platform in the Post-epidemic Era – Using Tencent Meeting as an Example. Advances in Economics, Management and Political Sciences,38,35-43.

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Research on Enterprise Development Strategies of Online Conference and Office Platform in the Post-epidemic Era – Using Tencent Meeting as an Example

Meixi Liu *^,1,

¹ Shenyang Ligong University

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/38/20231882

Abstract

Thanks to the surge in demand as a result of the catalytic effect of the epidemic and the rapid development of increasingly mature cloud computing technology in recent years, the online office meeting platform has formed a certain scale of users and a particular working system in all sectors of society. Nowadays, online conference platform enterprises have basically formed, and the competition of various cloud conference platforms is becoming increasingly fierce under the mixed office trend in the post-epidemic era. How to achieve user retention and expand new users to enhance market share, how to transform the existing traffic to enhance brand power, and how to adjust policies to accelerate the commercialization process have become an inevitable major test for online conference platform enterprises. Since the realization of sustainable development is closely related to the product definition and ecological layout of the platform, taking TencentMeeting as an example, this paper analyzes the development history and ecological layout of the TencentMeeting platform, examines the internal and external environment, advantages, and disadvantages of TencentMeeting with SWOT model, and finally puts forward relevant suggestions on the products and ecology of TencentMeeting based on the current environment.

Keywords

TencentMeeting, online meeting, office platform, SWOT analysis, strategy research

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References

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About volume

Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development

Conference website: https://www.icemgd.org/

ISBN：978-1-83558-097-4(Print) / 978-1-83558-098-1(Online)

Conference date: 6 August 2023

Editor：Canh Thien Dang

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.38

ISSN：2754-1169(Print) / 2754-1177(Online)

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