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Analysis of Cross Border Acquisitions of Chinese Clothing Enterprises - Taking ANTA Sports as an Example
- 1 Beijing University of Chemical Technology
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Abstract
Against the backdrop of China's rapid economic development shifting towards high-quality development, many Chinese enterprises have the willingness and ability to develop cross-border. ANTA Sports, a sports brand in the clothing industry, is such a leading enterprise that has greatly increased brand value and revenue through cross-border acquisitions. It can be said that ANTA Sports has successfully moved from China to the world. This article analyzes the current research situation, recent acquisition trends of ANTA Sports, and the financial situation of the enterprise, and discovers the prominent characteristics of ANTA Sports’ cross-border acquisition and its positive impact on the development of ANTA Sports’ enterprise. It also draws some inspiration about the strategy, innovation and developing trend for the internationalization development of Chinese enterprises.
Keywords
merge and acquisition, ANTA Sports, Chinese enterprises, cross-border acquisition
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Cite this article
Li,Y. (2023). Analysis of Cross Border Acquisitions of Chinese Clothing Enterprises - Taking ANTA Sports as an Example. Advances in Economics, Management and Political Sciences,38,51-58.
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Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development
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