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The Transformation of Traditional Retail Industry in the Era of Big Data
- 1 Beijing New Oriental Foreign Language School at Yangzhou
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Abstract
This paper probes the transformation of the Traditional Retail Industry as the modern IT technology that is symbolized by Big Data entre our society and also studies the impact of Big Data on the development of traditional industry and human’s daily life. The target is to show people both the advantages and disadvantages of advanced IT technology, moreover, the essay is going to help the public to have a deeper understanding of why the Traditional Retail industry transformed its business online gradually and provide some information to some companies that are willing to shift their marketing method. This paper is written by using Literature analysis and Data analysis. After doing the research, it finally finds that the traditional retail industry must transform and make full use of the advantages of digital information technology and channels for rapid transformation.
Keywords
big data, traditional retail industry, transformation technology
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Cite this article
Gao,M. (2023). The Transformation of Traditional Retail Industry in the Era of Big Data. Advances in Economics, Management and Political Sciences,38,59-63.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development
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