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A Case Study on the Operation Mode of Hey Tea
- 1 Furen International School
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Abstract
This case study mainly expounds the advertising and marketing strategy of Hey Tea through co-branding and building high-end Internet celebrity stores and the idea of mainly building well-known Internet celebrity stores before the epidemic to form an online and offline closed loop with the control and sale of small programs during the epidemic, and compare the marketing strategies of digital new media.
Keywords
HEYTEA, marketing, internet celebrity marketing, epidemic, digital media
[1]. heyteago.com. [J] .In 2012, HEYTEA originated in an alley by the river. In order to distinguish it from the endless copycat brands, it was fully upgraded to the registered brand HEYTEA.
[2]. A good article writer. [J].2022.12.27. Hey Tea’s Internet celebrity marketing strategy
[3]. Shine Hu. [N] 2020.05.26. Learn from HEYTEA: Leveraging the Power of Crossover Co-branding
[4]. Everyone is a product manager. [J]. 2023.03.05. Hi Tea, strong digital operation ability disassemble
[5]. 36Kr [N] 2020-02-24. Tea survival report during the epidemic: more optimistic than expected, 80% of stores can control the loss
[6]. 36Kr [N] 2020-02-24 photo1. Tea survival report during the epidemic: more optimistic than expected, 80% of stores can control the loss
[7]. KaMen [J] 2020.03.22. 96% of stores have resumed work. What are the countermeasures for Hey Tea during the epidemic?
Cite this article
Ma,Y. (2023). A Case Study on the Operation Mode of Hey Tea. Advances in Economics, Management and Political Sciences,40,41-45.
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Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development
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