The Impact of the Epidemic on Consumer Decision-making in the Online Food Delivery Industry

Research Article
Open access

The Impact of the Epidemic on Consumer Decision-making in the Online Food Delivery Industry

Sijia Cui 1*
  • 1 University of Illinois at Urbana-Champaign    
  • *corresponding author sijiac5@illinois.edu
Published on 10 November 2023 | https://doi.org/10.54254/2754-1169/41/20232039
AEMPS Vol.41
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-83558-103-2
ISBN (Online): 978-1-83558-104-9

Abstract

COVID-19 pandemic have a huge impact on human life, and it also creates a demand shock in various industries, including the food industry. This paper mainly researches the impact of the epidemic in the online food delivery industry and the variations in consumer decision-making in this industry. Methods of literature review and questionnaire are used to find out the differences in the online food industry before and after the pandemic and the greatest influencing factors of consumer decision-making after the pandemic. The paper reveals consumers’ decisions are affected by COVID-19, and consumers care about coupons and promo codes the most after the pandemic. Development applications of online food delivery and further research line are suggested according to consumer decision-making factors.

Keywords:

online food delivery, COVID-19, consumer decision-making, e-commerce

Cui,S. (2023). The Impact of the Epidemic on Consumer Decision-making in the Online Food Delivery Industry. Advances in Economics, Management and Political Sciences,41,65-69.
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References

[1]. Li C, Mirosa M, Bremer P. Review of Online Food Delivery Platforms and their Impacts on Sustainability. Sustainability. 2020; 12(14):5528. https://doi.org/10.3390/su12145528.

[2]. Raj, M., Sundararajan, A., & You, C. (2020). COVID-19 and digital resilience: Evidence from Uber Eats. arXiv preprint arXiv:2006.07204.

[3]. Payne, J., Bettman, J. R., & Johnson, E. J. (1991). Consumer decision making. Handbook of consumer behaviour, 50-84.

[4]. Jin, Y. Z. & Li, C. (2020). Research on food safety supervision in the context of Internet – a case study of the third-party online delivery platform in Yangzhou, Market Weekly, 33(09), 38-40.

[5]. Gavilan, D., Balderas-Cejudo, A., Fernández-Lores, S., & Martinez-Navarro, G. (2021). Innovation in online food delivery: Learnings from COVID-19. International journal of gastronomy and food science, 24, 100330.

[6]. Lu, S. & Li, J. L. (2021). A study on the impact of COVID-19 on Internet enterprises – taking Meituan Dianping as an example, Journal of Hubei University of Economics:Humanities and Social Sciences, 18(02), 48-51.

[7]. Meena, P., & Kumar, G. (2022). Online food delivery companies' performance and consumers expectations during Covid-19: An investigation using machine learning approach. Journal of Retailing and Consumer Services, 68, 103052.

[8]. Chen McCain, S. L., Lolli, J., Liu, E., & Lin, L. C. (2022). An analysis of a third-party food delivery app during the COVID-19 pandemic. British Food Journal, 124(10), 3032-3052.

[9]. Tang, Y., & Zhan, Y. R. (2020). Research on innovative business strategy of Internet platform enterprises under the new coronavirus epidemic – Meituan's new retail expansion Road. China Circulation Economy, 2264(32), 3-5.DOI:10.16834/j.cnki.issn1009-5292.2020.32.001.

[10]. Ma, J. Y. (2002). Research on the improvement of packaging design of takeaway food in the post-epidemic era. DOI:10.27175/d.cnki.gjxcu.2022.000226.


Cite this article

Cui,S. (2023). The Impact of the Epidemic on Consumer Decision-making in the Online Food Delivery Industry. Advances in Economics, Management and Political Sciences,41,65-69.

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development

ISBN:978-1-83558-103-2(Print) / 978-1-83558-104-9(Online)
Editor:Canh Thien Dang
Conference website: https://www.icemgd.org/
Conference date: 6 August 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.41
ISSN:2754-1169(Print) / 2754-1177(Online)

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References

[1]. Li C, Mirosa M, Bremer P. Review of Online Food Delivery Platforms and their Impacts on Sustainability. Sustainability. 2020; 12(14):5528. https://doi.org/10.3390/su12145528.

[2]. Raj, M., Sundararajan, A., & You, C. (2020). COVID-19 and digital resilience: Evidence from Uber Eats. arXiv preprint arXiv:2006.07204.

[3]. Payne, J., Bettman, J. R., & Johnson, E. J. (1991). Consumer decision making. Handbook of consumer behaviour, 50-84.

[4]. Jin, Y. Z. & Li, C. (2020). Research on food safety supervision in the context of Internet – a case study of the third-party online delivery platform in Yangzhou, Market Weekly, 33(09), 38-40.

[5]. Gavilan, D., Balderas-Cejudo, A., Fernández-Lores, S., & Martinez-Navarro, G. (2021). Innovation in online food delivery: Learnings from COVID-19. International journal of gastronomy and food science, 24, 100330.

[6]. Lu, S. & Li, J. L. (2021). A study on the impact of COVID-19 on Internet enterprises – taking Meituan Dianping as an example, Journal of Hubei University of Economics:Humanities and Social Sciences, 18(02), 48-51.

[7]. Meena, P., & Kumar, G. (2022). Online food delivery companies' performance and consumers expectations during Covid-19: An investigation using machine learning approach. Journal of Retailing and Consumer Services, 68, 103052.

[8]. Chen McCain, S. L., Lolli, J., Liu, E., & Lin, L. C. (2022). An analysis of a third-party food delivery app during the COVID-19 pandemic. British Food Journal, 124(10), 3032-3052.

[9]. Tang, Y., & Zhan, Y. R. (2020). Research on innovative business strategy of Internet platform enterprises under the new coronavirus epidemic – Meituan's new retail expansion Road. China Circulation Economy, 2264(32), 3-5.DOI:10.16834/j.cnki.issn1009-5292.2020.32.001.

[10]. Ma, J. Y. (2002). Research on the improvement of packaging design of takeaway food in the post-epidemic era. DOI:10.27175/d.cnki.gjxcu.2022.000226.