Financial Analysis and Forecast of Nike, Inc.

Boyuan Zhang

doi:10.54254/2754-1169/43/20232124

Research Article

Open access

Published on 10 November 2023

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Zhang,B. (2023). Financial Analysis and Forecast of Nike, Inc.. Advances in Economics, Management and Political Sciences,43,51-59.

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Financial Analysis and Forecast of Nike, Inc.

Boyuan Zhang *^,1,

¹ Beijing Institute of Technology

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/43/20232124

Abstract

This article aims to analyze the overall performance of Nike Inc. over the past three years and make predictions about its future. Firstly, the paper will discuss the three most significant accounting policies in Nike's 2022 annual report. This will help determine the company's asset management and utilization, profitability, and long-term development trends. Furthermore, the article will evaluate the company's performance in the previous year by comparing various financial ratios with its competitors in the Nike industry. This assessment will enable an evaluation of the company's financial position, and operational achievements, and showcase Nike's position within the industry. Lastly, based on Nike's overall performance in 2022, the paper will provide forecasts for the next two years regarding Nike's market value and performance. As a leading brand in the world of sports goods, Nike has proven through practice to be one of the most successful companies to date. It has adopted a strategically significant product portfolio strategy, resulting in significant market advancements. The conclusion of this article will contribute to other sports goods brands learning from Nike's relevant marketing strategies, thereby driving the overall development of the industry.

Keywords

accounting analysis, performance evaluation, strategic forecast

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References

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Cite this article

Zhang,B. (2023). Financial Analysis and Forecast of Nike, Inc.. Advances in Economics, Management and Political Sciences,43,51-59.

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About volume

Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development

Conference website: https://www.icemgd.org/

ISBN：978-1-83558-107-0(Print) / 978-1-83558-108-7(Online)

Conference date: 6 August 2023

Editor：Canh Thien Dang

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.43

ISSN：2754-1169(Print) / 2754-1177(Online)

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