Research on Marketing Strategy of the Game Company——Take Nintendo as an Example

Jiatong Yu

doi:10.54254/2754-1169/3/2022880

Research Article

Open access

Published on 21 March 2023

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Research on Marketing Strategy of the Game Company——Take Nintendo as an Example

Jiatong Yu *^,1,

¹ The Northwest School, Seattle, Washington, United States, 98122

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/3/2022880

Abstract

With the development of network technology, games have become a relaxing form of entertainment for people. There are a lot of games that people love, and successful marketing is a big part of that. This paper will review the previous research results adopting Nintendo game company as an example to analyze and study the marketing strategy of game companies, and provide some reference suggestions. This paper will start from three basic points: 3C's (Customer, Competitor and Company), STP (Segmenting, Targeting and Positioning) and 4P's (Product, Price, Place and Promotion) to explain Nintendo's marketing strategy. This paper analyzes Nintendo’s marketing strategy and the accurate positioning of products and customers. It is sound and successful.

Keywords

Marketing strategy, Nintendo, Switch

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References

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Cite this article

Yu,J. (2023). Research on Marketing Strategy of the Game Company——Take Nintendo as an Example. Advances in Economics, Management and Political Sciences,3,736-740.

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About volume

Volume title: Proceedings of the 6th International Conference on Economic Management and Green Development (ICEMGD 2022), Part Ⅰ

Conference website: https://www.icemgd.org/

ISBN：978-1-915371-15-7(Print) / 978-1-915371-16-4(Online)

Conference date: 6 August 2022

Editor：Javier Cifuentes-Faura, Canh Thien Dang

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.3

ISSN：2754-1169(Print) / 2754-1177(Online)

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