Research on Crocs's Marketing Strategy

Xinxin Zhang

doi:10.54254/2754-1169/4/20221076

Research Article

Open access

Published on 21 March 2023

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Zhang,X. (2023). Research on Crocs's Marketing Strategy. Advances in Economics, Management and Political Sciences,4,278-281.

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Research on Crocs's Marketing Strategy

Xinxin Zhang *^,1,

¹ Xi’an Liangjiatan International School, Xi’an, Shanxi Province, China, 710000

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/4/20221076

Abstract

In an effort to meet the rising demand, Crocs began experiencing inventory issues and retail oversaturation in 2008. At the same time, it broadened its product line by incorporating golf and trendier models.This paper analyzes the effectiveness of Crocs' marketing strategy through secondary research, which will research the information online. Most of the data will come from articles and annual reports from Crocs. This study collected all relevant data, discussed the findings, dealt with strategies and cases, and concluded that Crocs used different strategies to entice customers to purchase products. According to the research, it can be concluded that raise of customer loyalty and market segment is the effective marketing strategy of Crocs, and from the references it has increased the sales.

Keywords

effictive, Crocs, marketing, strategy

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References

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[3]. Woodyatt, Amy. “Justin Bieber Launches Crocs Collection.” CNN, 13 Oct. 2020, edition.cnn.com/style/article/justin-bieber-crocs-intl-scli/index.html.

[4]. Business, Parija Kavilanz, CNN. “Yes, Everyone Really Is Wearing Crocs These Days.” CNN, 12 Jan. 2021, edition.cnn.com/2021/01/11/business/crocs-sales-2020/index.html.

[5]. Comparably. “Crocs NPS & Customer Reviews.” Comparably, www.comparably.com/brands/crocs.

[6]. Jasper Keijzer. “Crocs Marketing Plan.” Slideshare, 9 Nov. 2011, www.slideshare.net/jasperkeijzer/crocs-marketing-plan.

[7]. Crocs, Inc. “Crocs Stock: The Shoes Are Plastic, but the Price Is Gold (NASDAQ:CROX) | Seeking Alpha.” Seekingalpha.com, 14 July 2022, seekingalpha.com/article/4523297-crocs-shoes-plastic-price-gold. Accessed 22 July 2022.

[8]. Koltun, Natalie. “How Crocs Stepped up during the Pandemic and Built on Fans’ Trust.” Marketing Dive, 30 Sept. 2020, www.marketingdive.com/news/how-crocs-stepped-up-during-the-pandemic-and-built-on-fans-trust/586119/.

[9]. McKinnon, Tricia. “Crocs’ Marketing Strategy. How It Turned an “Ugly” Shoe into a Hot Commodity.” Indigo9 Digital Inc., 22 June 2021, www.indigo9digital.com/blog/crocsmarketingstrategy.

Cite this article

Zhang,X. (2023). Research on Crocs's Marketing Strategy. Advances in Economics, Management and Political Sciences,4,278-281.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 6th International Conference on Economic Management and Green Development (ICEMGD 2022), Part Ⅱ

Conference website: https://www.icemgd.org/

ISBN：978-1-915371-17-1(Print) / 978-1-915371-18-8(Online)

Conference date: 6 August 2022

Editor：Canh Thien Dang, Javier Cifuentes-Faura

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.4

ISSN：2754-1169(Print) / 2754-1177(Online)

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