Stranger Online Social Media Operation and Strategy: Case Study of Tantan App

Research Article
Open access

Stranger Online Social Media Operation and Strategy: Case Study of Tantan App

Peiyuan Feng 1*
  • 1 Syracuse University, New York, Syracuse 13210, USA    
  • *corresponding author pefeng@syr.edu
Published on 21 March 2023 | https://doi.org/10.54254/2754-1169/4/20221089
AEMPS Vol.4
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-915371-17-1
ISBN (Online): 978-1-915371-18-8

Abstract

With the advancement of the Internet and technology, the types of social media software are constantly expanding. Recently, a new kind of social software has gradually emerged in the market. This is stranger dating software. Unlike Facebook, Instagram and WeChat, which are more used to communicate with familiar people, dating social software mainly aims to make friends with strangers. Its emergence is a change in the market. This article will analyze Tantan, the most popular dating software for strangers in the Chinese market, explore its development background, understand its business model, and analyze how it grasps user needs for marketing.

Keywords:

Tantan, Operation and Strategy, Stranger, Online Social Media

Feng,P. (2023). Stranger Online Social Media Operation and Strategy: Case Study of Tantan App. Advances in Economics, Management and Political Sciences,4,331-337.
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References

[1]. Carr, T., and Rebecca, H.: Social media: Defining, developing, and divining. Atlantic journal of communication, 23(1), 46-65 (2015).

[2]. Bandinelli, C.: Dating Apps: The Uncertainty of Marketised Love. Cultural Sociology (2022).

[3]. Degen, J.: Profiling the Self in Mobile Online Dating Apps: a Serial Picture Analysis. Human Arenas, 1-25 (2021).

[4]. Chan, L.: Multiple uses and anti-purposefulness on Momo, a Chinese dating/social app. Information, Communication & Society 23(10), 1515-1530 (2020).

[5]. Berger, J.: Contagious: Why Things Catch on, Simon and Schuster (2013).

[6]. Ingram, P.: Looking for the right swipe: Gender differences in self-presentation on Tinder profiles. Annual Review of CyberTherapy and Telemedicine 17(10), 31234 (2019).

[7]. Barth, I.: Physical appearance as invisible discrimination. Management and diversity 4, Emerald Publishing Limited, 127-146 (2017).

[8]. Xiaoxiao, S.: A Qualitative Research on Usage Intention and Platform Swinging Behavior of Anonymous Social Applications “Soul.” Behavioral Sciences 12(7), 230 (2022).

[9]. Veil, S.: A work in process literature review: Incorporating social media in risk and crisis communication. Journal of contingencies and crisis management 19(2), 110-122 (2011).

[10]. Dong, S.: A Class of Public Opinion Dissemination Model considering the Information Screening Mechanism. Security and Communication Networks 2021 (2021).

[11]. Dominik, M.: The value of social media for innovation: A capability perspective. Journal of Business Research 95, 116-127 (2019).

Cite this article

Feng,P. (2023). Stranger Online Social Media Operation and Strategy: Case Study of Tantan App. Advances in Economics, Management and Political Sciences,4,331-337.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 6th International Conference on Economic Management and Green Development (ICEMGD 2022), Part Ⅱ

ISBN：978-1-915371-17-1(Print) / 978-1-915371-18-8(Online)
Editor：Canh Thien Dang, Javier Cifuentes-Faura
Conference website: https://www.icemgd.org/
Conference date: 6 August 2022
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.4
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. Carr, T., and Rebecca, H.: Social media: Defining, developing, and divining. Atlantic journal of communication, 23(1), 46-65 (2015).

[2]. Bandinelli, C.: Dating Apps: The Uncertainty of Marketised Love. Cultural Sociology (2022).

[3]. Degen, J.: Profiling the Self in Mobile Online Dating Apps: a Serial Picture Analysis. Human Arenas, 1-25 (2021).

[4]. Chan, L.: Multiple uses and anti-purposefulness on Momo, a Chinese dating/social app. Information, Communication & Society 23(10), 1515-1530 (2020).

[5]. Berger, J.: Contagious: Why Things Catch on, Simon and Schuster (2013).

[6]. Ingram, P.: Looking for the right swipe: Gender differences in self-presentation on Tinder profiles. Annual Review of CyberTherapy and Telemedicine 17(10), 31234 (2019).

[7]. Barth, I.: Physical appearance as invisible discrimination. Management and diversity 4, Emerald Publishing Limited, 127-146 (2017).

[8]. Xiaoxiao, S.: A Qualitative Research on Usage Intention and Platform Swinging Behavior of Anonymous Social Applications “Soul.” Behavioral Sciences 12(7), 230 (2022).

[9]. Veil, S.: A work in process literature review: Incorporating social media in risk and crisis communication. Journal of contingencies and crisis management 19(2), 110-122 (2011).

[10]. Dong, S.: A Class of Public Opinion Dissemination Model considering the Information Screening Mechanism. Security and Communication Networks 2021 (2021).

[11]. Dominik, M.: The value of social media for innovation: A capability perspective. Journal of Business Research 95, 116-127 (2019).

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