The Strategy Analysis of Coca-Cola

Xiaowei Li

doi:10.54254/2754-1169/3/2022896

Research Article

Open access

Published on 21 March 2023

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Li,X. (2023). The Strategy Analysis of Coca-Cola. Advances in Economics, Management and Political Sciences,3,812-825.

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The Strategy Analysis of Coca-Cola

Xiaowei Li *^,1,

¹ International college, Zhengzhou university, Zhengzhou, Henan, 450052, China

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/3/2022896

Abstract

The beverage industry shows fierce internal competition, which is aggravated by the significant impact on COVID-19 on the economy. Coca-Cola as one of the leader of multinational beverage companies, its strategy has certain reference values. This paper will start with Porter's Five Forces Model, SWOT analysis and value chain analysis to determine the overall strategy of Coca-Cola. Next, by comparing the financial report information in recent 3-5 years, this paper summarizes the adjustment of company strategy, analysis and processes financial data, and then proves the effect of Coca-Cola's operation and marketing strategy. Finally, make a prediction of the subsequent strategic application and enterprise development trend. It can be affirmed that Coca-Cola’s good profitability and market status are inseparable from its strategy. Hope this paper could provide reference and inspiration for the development of companies in the same industry.

Keywords

Financial Statements, COVID-19, Trend Prediction., Strategy

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References

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Cite this article

Li,X. (2023). The Strategy Analysis of Coca-Cola. Advances in Economics, Management and Political Sciences,3,812-825.

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About volume

Volume title: Proceedings of the 6th International Conference on Economic Management and Green Development (ICEMGD 2022), Part Ⅰ

Conference website: https://www.icemgd.org/

ISBN：978-1-915371-15-7(Print) / 978-1-915371-16-4(Online)

Conference date: 6 August 2022

Editor：Javier Cifuentes-Faura, Canh Thien Dang

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.3

ISSN：2754-1169(Print) / 2754-1177(Online)

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