Analysis of LVMH Group's Business Operation Model and Marketing Strategy - A Case Study Based on Group Mergers and Acquisitions

Lingya Zhao

doi:10.54254/2754-1169/53/20230781

Research Article

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Published on 1 December 2023

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Zhao,L. (2023). Analysis of LVMH Group's Business Operation Model and Marketing Strategy - A Case Study Based on Group Mergers and Acquisitions. Advances in Economics, Management and Political Sciences,53,25-36.

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Analysis of LVMH Group's Business Operation Model and Marketing Strategy - A Case Study Based on Group Mergers and Acquisitions

Lingya Zhao *^,1,

¹ School of International Trade and Economics, University of International Business and Economics, Beijing, China

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/53/20230781

Abstract

This article aims to introduce the situation of LVMH Group and its industry-leading position in the global luxury goods market supply chain. Since its establishment, LVMH Group has expanded its business map through continuous acquisitions and expansion, leveraging its strong capabilities and strategic vision. The focus is on analyzing two acquisition cases carried out by LVMH: the Tiffany & Co. acquisition case and the Dior acquisition case. For these two cases, the background, motives, process, and key steps are introduced, and the effects and impacts of the acquisitions are discussed in depth. At the same time, a detailed analysis of LVMH's acquisition strategy is conducted, including acquisition targets, selection criteria, post-acquisition integration and management, etc. Finally, the research findings are summarized, and future development directions are proposed. Since the gradual control of the pandemic, the luxury goods market has witnessed a recovery in consumption and significant growth in sales. This article has certain reference values for understanding trends in the luxury goods industry, corporate strategies, and market competition.

Keywords

luxury management, LVMH, acquisition, Tiffany & Co., Dior

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References

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About volume

Volume title: Proceedings of the 2nd International Conference on Financial Technology and Business Analysis

Conference website: https://www.icftba.org/

ISBN：978-1-83558-153-7(Print) / 978-1-83558-154-4(Online)

Conference date: 8 November 2023

Editor：Javier Cifuentes-Faura

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.53

ISSN：2754-1169(Print) / 2754-1177(Online)

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