Research on the Current Situation and Development of China’s Coffee Market

Tianxun Zhu

doi:10.54254/2754-1169/54/20230922

Research Article

Open access

Published on 1 December 2023

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Zhu,T. (2023). Research on the Current Situation and Development of China’s Coffee Market. Advances in Economics, Management and Political Sciences,54,197-202.

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Research on the Current Situation and Development of China’s Coffee Market

Tianxun Zhu *^,1,

¹ Suzhou Experimental High School AP Center

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/54/20230922

Abstract

With the rapid growth of the Chinese economy, the improvement of people’s living and consumption standards, and the popularization of coffee culture, many new coffee shops have emerged in China, forming a huge potential consumption market for coffee in China. And with the popularity of coffee drinks, coffee has made significant development in China. This article will study the current situation and future development of the Chinese coffee market, and provide suggestions on how to better build coffee brands in the future. The research results indicate that the coffee market is thriving in major cities in China. But in the sinking market of China, coffee is still a new type of beverage. Coffee brands should have strong product research capabilities to attract more consumers. In the future, businesses should focus on in store design, service customization, brand image, and marketing to create better coffee brands.

Keywords

coffee market, coffee consumers, coffee shop

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Cite this article

Zhu,T. (2023). Research on the Current Situation and Development of China’s Coffee Market. Advances in Economics, Management and Political Sciences,54,197-202.

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About volume

Volume title: Proceedings of the 2nd International Conference on Financial Technology and Business Analysis

Conference website: https://www.icftba.org/

ISBN：978-1-83558-155-1(Print) / 978-1-83558-156-8(Online)

Conference date: 8 November 2023

Editor：Javier Cifuentes-Faura

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.54

ISSN：2754-1169(Print) / 2754-1177(Online)

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