Taking H&M as an Example to Analyze the Value Production of "Fast Fashion" Brands in Online Media Communication
- 1 Beijing Normal University Affiliated High School (100050),
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Abstract
Under the background of rapid economic and technological development, the author analyzes the current situation and form of "fast fashion" in today's society, and takes H&M company as an example for analysis and investigation. Through the analysis of H&M company's personnel segmentation, corporate structure and sales proposition, understand H&M company's operation mode and business strategy. Then, by comparing the investment and income of H&M in a certain year, as well as the company's sales channels and market operation mode, the main performance and profit of H&M are analyzed. Draw a picture according to the obtained data, and give some reasonable suggestions and measures for improvement. At the same time, it also studies the influence and role of network media in the field of fast fashion. Through the analysis of the current situation of H&M, this paper expounds the advantages and disadvantages of "fast fashion" in the whole clothing industry and the future research direction.
Keywords
fast fashion, value production, H&M
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Cite this article
Dong,J. (2023). Taking H&M as an Example to Analyze the Value Production of "Fast Fashion" Brands in Online Media Communication. Advances in Economics, Management and Political Sciences,55,83-88.
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