Download pdf
Research on the Marketing Strategy of Domestic Beauty Brands —Taking Florasis as an Example
- 1 Wuhan Britain-China School, NO.10 Gutian Ce Lu, Qiaokou district, Wuhan, Hubei, China, 430030
* Author to whom correspondence should be addressed.
Abstract
In recent years, with the continuous development of the Internet, people have received more information among them. The market for domestic cosmetics is becoming larger and larger in this era, even setting off a "national tide fever," and its competition is also very fierce. Florasis has successfully occupied a leading position in the domestic cosmetics industry by virtue of its novel concept of "Oriental color makeup, flower-based makeup." This paper takes Florasis as the research object, analyzes its advantages and problems in marketing, and provides reference and avoidance for other domestic cosmetics.
Keywords
Domestic Cosmetics, Florasis, Marketing Strategy
[1]. Li ZK, Cheng WY, Research on the Marketing Strategy of Domestic Cosmetics under the Background of New Media -- Taking Florasis as an Example, THE BUSINESS CIRCULATE, 23-25(2022)
[2]. Cai BY, Yan ZB, Zhu W. A Study on the Problems and Countermeasures in the Marketing of Domestic Cosmetic Enterprise--Taking the lark as an example, THE BUSINESS CIRCULATE, 9-11(2022)
[3]. Yang XM, Song ZY, Research on the Marketing Strategy of China-Chic Beauty Brand under the Consumption Characteristics of the Z Era -- Taking Florasis as an Example, XDYX, 49-51(2022)
[4]. Shen CY, Digital Marketing of Domestic Cosmetics in the New Media Era-- Taking Florasis and Perfect Diary as Examples, Business Research, 11-15(2022)
[5]. Zhang YH, Xu TY, Jiang ZX, Analysis of marketing principles in the cosmetics industry -- Take Esteban as an example, Contemporary Economy, 84-86(2019)
[6]. Yang JL, How does the cosmetics industry compete for the first opportunity in the emerging market environment, Brand Planning, 19-21(2020)
Cite this article
Huang,S. (2023). Research on the Marketing Strategy of Domestic Beauty Brands —Taking Florasis as an Example. Advances in Economics, Management and Political Sciences,5,31-35.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
Disclaimer/Publisher's Note
The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.
About volume
Volume title: Proceedings of the 2022 International Conference on Financial Technology and Business Analysis (ICFTBA 2022), Part 1
© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and
conditions of the Creative Commons Attribution (CC BY) license. Authors who
publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons
Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this
series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published
version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial
publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and
during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See
Open access policy for details).