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Research on Nike’s Marketing Strategy in the Chinese Market ——Based on SWOT Theory
- 1 Cambridge International Exam Centre in Shanghai Experimental School, Shanghai, China
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Abstract
Due to its successful branding and marketing methods, Nike has currently emerged as one of the most socially conscious brands in the world. Therefore, it is important to comprehend how Nike built its brand and investigate how Nike’s branding and marketing tactics helped the company succeed in a cutthroat industry. This paper was committed to researching Nike’s marketing strategy based on SWOT theory. SWOT analysis and segmentation led to the research’s conclusion that Nike partners with well-known Chinese athletes and celebrities to promote the sale of their products, and China’s e-commerce platform gives Nike access to a sizable client base. For its popularity in every sport, Nike uses its strengths to avoid weaknesses, increase opportunities, and solve threats.
Keywords
Nike, marketing strategy, SWOT, Chinese market
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Cite this article
Sun,J. (2024). Research on Nike’s Marketing Strategy in the Chinese Market ——Based on SWOT Theory. Advances in Economics, Management and Political Sciences,60,216-219.
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