Research on the Reason why Live Streaming is a Useful  Marketing Strategy

Xutong Shen

doi:10.54254/2754-1169/5/20220089

References

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[3]. Switcher, Inc. (n.d.). The History (and Future) of Live Shopping. Retrieved November 7, 2022, from https://www.switcherstudio.com/blog/the-history-and-future-of-live-shopping

[4]. Brophy, M., & Hodge, B. (2022, March 28). 14 Livestream Selling Statistics to Know in 2022. Fit Small Business. https://fitsmallbusiness.com/livestream-shopping-statistics/

[5]. Nanji, A. (2014, April 23). Are Online Product Prices Lower Than In-Store Prices? MarketingProfs. https://www.marketingprofs.com/charts/2014/24975/are-online-prices-lower-than-in-store-prices

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Cite this article

Shen,X. (2023). Research on the Reason why Live Streaming is a Useful Marketing Strategy. Advances in Economics, Management and Political Sciences,5,266-269.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 2022 International Conference on Financial Technology and Business Analysis (ICFTBA 2022), Part 1

ISBN：978-1-915371-21-8(Print) / 978-1-915371-22-5(Online)

Editor：Javier Cifuentes-Faura, Canh Thien Dang

Conference website: http://www.icftba.org

Conference date: 16 December 2022

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.5

ISSN：2754-1169(Print) / 2754-1177(Online)

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