Title: China High-End Handbags Market Competition and Development Study

Yixuan Quan

doi:10.54254/2754-1169/61/20231240

Research Article

Open access

Published on 28 December 2023

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Quan,Y. (2023). Title: China High-End Handbags Market Competition and Development Study. Advances in Economics, Management and Political Sciences,61,165-170.

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Title: China High-End Handbags Market Competition and Development Study

Yixuan Quan *^,1,

¹ Shenghuazizhu Academy, Shanghai, China

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/61/20231240

Abstract

This article talks about the influence of the COVID-19 on current Chinese handbag market, how the pandemic negatively influence on handbag market, how to pick up, and how to push the Chinese handbag market to its peak based on current scenario research. This article mainly studies the current situation of China's handbag market (the current state of manufacturers), including the handbag market structure, size,and focus (what are the differences between the Chinese market and the markets in other countries), the the reasons for this state, the development trend of China's handbag industry, suggestions, and prospects for the industry. To be more specific, this report takes an example of a newly-started company and the sales of its product to do a case study and in passing studies its history of setting up, brand Philosophy, manufacturing process, and marketing strategies compared to international luxury brand products. Therefore, learn from the experience of others and ongoing innovation.

Keywords

Handbag, Marketing strategies, Customer Attitudes

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References

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Cite this article

Quan,Y. (2023). Title: China High-End Handbags Market Competition and Development Study. Advances in Economics, Management and Political Sciences,61,165-170.

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About volume

Volume title: Proceedings of the 2nd International Conference on Financial Technology and Business Analysis

Conference website: https://2023.icftba.org/

ISBN：978-1-83558-223-7(Print) / 978-1-83558-224-4(Online)

Conference date: 8 November 2023

Editor：Javier Cifuentes-Faura

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.61

ISSN：2754-1169(Print) / 2754-1177(Online)

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