Food Traceability in Agriculture Value Chain: Evidence from Pakistani Mango Growers

Research Article
Open access

Food Traceability in Agriculture Value Chain: Evidence from Pakistani Mango Growers

Mortala Boye 1* , Abdul Ghafoor 2 , Muhammad Tayab Tahir 3 , Sadia Ilyas 4
  • 1 Institute of Business Management Science (IBMS), University of Agriculture, Faisalabad, Pakistan    
  • 2 Institute of Business Management Science (IBMS), University of Agriculture, Faisalabad, Pakistan    
  • 3 Institute of Business Management Science (IBMS), University of Agriculture, Faisalabad, Pakistan    
  • 4 Institute of Business Management Science (IBMS), University of Agriculture, Faisalabad, Pakistan    
  • *corresponding author moboye@utg.edu.gm
Published on 27 April 2023 | https://doi.org/10.54254/2754-1169/6/20220148
AEMPS Vol.6
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-915371-23-2
ISBN (Online): 978-1-915371-24-9

Abstract

Several incidents, including food adulteration, misinterpretation of food characteristics, and, most recently, the spread of the Covid-19 disease, have stunned consumer confidence and bolstered the need for creating traceability in the Food Supply Chain. This study aims to assess the knowledge level of mango growers’ food traceability and assess factors influencing their intention toward a scientific traceable value chain in Multan, Pakistan. The study also examines the perceived challenges in implementing a traceable value chain in the mango industry. However, 40 mango growers were purposively selected. Data were collected through interview schedules using structured and unstructured questionnaires. The empirical results show that respondents had a low level of knowledge regarding the mango traceable value chain. Also, the results from multiple regression analysis revealed that knowledge and attitude have a statistically significant positive impact on growers' intention toward the mango traceable value chain. However, the study highlighted a lack of awareness, skills, and resources as challenges preventing growers from implementing a scientifically traceable mango value chain. The findings provide valuable inputs for policymakers to design an effective training program to develop the culture of traceability practices among mango growers and other stakeholders in the industry in Pakistan.

Keywords:

Traceability, mango, knowledge, attitude, intention, Multan

Boye,M.;Ghafoor,A.;Tahir,M.T.;Ilyas,S. (2023). Food Traceability in Agriculture Value Chain: Evidence from Pakistani Mango Growers. Advances in Economics, Management and Political Sciences,6,295-303.
Export citation

References

[1]. Handschuch, C., Wollni, M., & Villalobos, P.: Adoption of food safety and quality standards among Chilean raspberry producers–Do smallholders benefit? Food Policy (40) 64-73 (2013).

[2]. Karlsen, K. M., Dreyer, B., Olsen, P., & Elvevoll, E. O.: Literature review: Does a common theoretical framework to implement food traceability exist? Food control, 32(2), 409-417(2013).

[3]. Lavelli, V.: High-warranty traceability system in the poultry meat supply chain: A medium-sized enterprise case study. Food control, 33(1), 148-156 (2013).

[4]. Islam, Samantha, and Jonathan M.: Cullen. "Food traceability: A generic theoretical framework." Food Control 123 (2021): 107848.

[5]. Razak, G. M., Hendry, L. C., & Stevenson, M.: Supply chain traceability: A review of the benefits and its relationship with supply chain resilience. Production Planning & Control 1-21(2021).

[6]. Spink, J.W., Ortega, D.L., Chen, C. and Wu, F.: “Food fraud prevention shifts the food risk focus to vulnerability”, Trends in Food Science and Technology, (62), pp. 215-220 (2017).

[7]. Sterling, B., & Chiasson, M.: Enhancing seafood traceability issues brief. Global Food Traceability Center 1-15 (2014).

[8]. Bosona, T., and Gebresenbet, G.: Food traceability as an integral part of logistics management in food and agricultural supply chain. Food control, 33(1), 32-48 (2013).

[9]. Galvez, Juan F., Juan C.: Mejuto, and Jesus Simal-Gandara. "Future challenges on the use of blockchain for food traceability analysis." TrAC Trends in Analytical Chemistry (107), 222-232 (2018).

[10]. Brosdahl, D.J.; Carpenter, J. M.: Shopping orientations of US males: A generational cohort comparison. J. Retail. Consumer. Serves. (18), 548–554 (2011).

[11]. Premanandh, J., Sabbagh, A., and Maruthamuthu, M.: Misdescription of packaged foods: a case study from the United Arab Emirates. Food Additives & Contaminants: Part A, 30(12), 2022-2026 (2013).

[12]. Opara, L.U.: Traceability in agriculture and food supply chain: a review of basic concepts, technological implications, and future prospects. Food, Agriculture & Environment 1 (1), (101) 106 (2003).

[13]. Storøy, J., Thakur, M., & Olsen, P.: The TraceFood Framework–Principles and guidelines for implementing traceability in food value chains. Journal of food engineering, 115(1), 41-48 (2013).

[14]. Slamet, A. S., and Nakayasu, A.: Consumer preferences for traceable fruit and vegetables and their influencing factor in Indonesia. International Journal Sustainable Future for Human Security 5(1), 46-57(2017).

[15]. Spence, M., Stancu, V., Elliott, C. T., & Dean, M.: Exploring consumer purchase intentions towards traceable minced beef and beef steak using the theory of planned behavior. Food Control (91), 138-147 (2018).

[16]. Yaseen, E. A., & Karim, M.: Traceability of E. coli bacteria in retail meat. Benha Veterinary Medical Journal, 43(1), 100-103(2022).

[17]. Liguori, J., Trübswasser, U., Pradeilles, R., Le Port, A., Landais, E., Talsma, E. F., ... & Holdsworth, M.: How do food safety concerns affect consumer behaviors and diets in low-and middle-income countries? A systematic review. Global Food Security, 32, 100606 (2022).

[18]. Song, H., Wang, R., & Hu, Y.: Consumers’ purchase intentions toward traceable beef—Evidence from Beijing, China. American Journal of Industrial and Business Management, 7(10), 1128 (2017).

[19]. Khan, M., Mahmood, H. Z., and Damalas, C. A.: Pesticide use and risk perceptions among farmers in the cotton belt of Punjab, Pakistan. Crop Protection, (67), 184-190 (2015).

[20]. Tobin, B. M.: Bridging the Nagoya Compliance Gap: The Fundamental Role of Customary Law in Protection of Indigenous Peoples' Resource and Knowledge Rights. Law Environment and Development Journal 9 (2013).

[21]. Mattevi, M., & Jones, J. A.: Traceability in the food supply chain: Awareness and attitudes of UK Small and Medium-sized Enterprises. Food Control, (64), 120-127 (2016).

[22]. Du Plessis, H. J., & Gerrie, E.: The significance of traceability in consumer decision-making towards Karoo lamb. Food Research International, 47(2), 210-217 (2012).

[23]. Ceuppens, Siele, Claudia Titze Hessel, Rochele de Quadros Rodrigues, Sabrina Bartz, Eduardo César Tondo, and Mieke Uyttendaele. "Microbiological quality and safety assessment of lettuce production in Brazil." International Journal of Food Microbiology (181) 67-76 (2014).

[24]. Lubran, M. B., Pouillot, R., Bohm, S., Calvey, E. M., Meng, J., & Dennis, S.: Observational study of food safety practices in retail deli departments. Journal of Food Protection, 73(10), 1849-1857 (2010).

[25]. Chen, C. L., Lim, Z. Y., Liao, H. C., Deng, Y. Y., & Chen, P. A traceable and verifiable tobacco products logistics system with GPS and RFID technologies. Applied Sciences, 11(11), 4939 (2021).

[26]. Handschuch, Christina, Meike Wollni, and Pablo Villalobos.: "Adoption of food safety and quality standards among Chilean raspberry producers–Do smallholders benefit?" Food Policy (40) 64-73(2013).

[27]. Kampan, K., Tsusaka, T. W., & Anal, A. K. Adoption of Blockchain Technology for Enhanced Traceability of Livestock-Based Products. Sustainability, 14(20), 13148 (2022).

Cite this article

Boye,M.;Ghafoor,A.;Tahir,M.T.;Ilyas,S. (2023). Food Traceability in Agriculture Value Chain: Evidence from Pakistani Mango Growers. Advances in Economics, Management and Political Sciences,6,295-303.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

Disclaimer/Publisher's Note

The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.

About volume

Volume title: Proceedings of the 2022 International Conference on Financial Technology and Business Analysis (ICFTBA 2022), Part 2

ISBN：978-1-915371-23-2(Print) / 978-1-915371-24-9(Online)
Editor：Javier Cifuentes-Faura, Canh Thien Dang
Conference website: http://www.icftba.org
Conference date: 16 December 2022
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.6
ISSN：2754-1169(Print) / 2754-1177(Online)

© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open access policy for details).

References

[1]. Handschuch, C., Wollni, M., & Villalobos, P.: Adoption of food safety and quality standards among Chilean raspberry producers–Do smallholders benefit? Food Policy (40) 64-73 (2013).

[2]. Karlsen, K. M., Dreyer, B., Olsen, P., & Elvevoll, E. O.: Literature review: Does a common theoretical framework to implement food traceability exist? Food control, 32(2), 409-417(2013).

[3]. Lavelli, V.: High-warranty traceability system in the poultry meat supply chain: A medium-sized enterprise case study. Food control, 33(1), 148-156 (2013).

[4]. Islam, Samantha, and Jonathan M.: Cullen. "Food traceability: A generic theoretical framework." Food Control 123 (2021): 107848.

[5]. Razak, G. M., Hendry, L. C., & Stevenson, M.: Supply chain traceability: A review of the benefits and its relationship with supply chain resilience. Production Planning & Control 1-21(2021).

[6]. Spink, J.W., Ortega, D.L., Chen, C. and Wu, F.: “Food fraud prevention shifts the food risk focus to vulnerability”, Trends in Food Science and Technology, (62), pp. 215-220 (2017).

[7]. Sterling, B., & Chiasson, M.: Enhancing seafood traceability issues brief. Global Food Traceability Center 1-15 (2014).

[8]. Bosona, T., and Gebresenbet, G.: Food traceability as an integral part of logistics management in food and agricultural supply chain. Food control, 33(1), 32-48 (2013).

[9]. Galvez, Juan F., Juan C.: Mejuto, and Jesus Simal-Gandara. "Future challenges on the use of blockchain for food traceability analysis." TrAC Trends in Analytical Chemistry (107), 222-232 (2018).

[10]. Brosdahl, D.J.; Carpenter, J. M.: Shopping orientations of US males: A generational cohort comparison. J. Retail. Consumer. Serves. (18), 548–554 (2011).

[11]. Premanandh, J., Sabbagh, A., and Maruthamuthu, M.: Misdescription of packaged foods: a case study from the United Arab Emirates. Food Additives & Contaminants: Part A, 30(12), 2022-2026 (2013).

[12]. Opara, L.U.: Traceability in agriculture and food supply chain: a review of basic concepts, technological implications, and future prospects. Food, Agriculture & Environment 1 (1), (101) 106 (2003).

[13]. Storøy, J., Thakur, M., & Olsen, P.: The TraceFood Framework–Principles and guidelines for implementing traceability in food value chains. Journal of food engineering, 115(1), 41-48 (2013).

[14]. Slamet, A. S., and Nakayasu, A.: Consumer preferences for traceable fruit and vegetables and their influencing factor in Indonesia. International Journal Sustainable Future for Human Security 5(1), 46-57(2017).

[15]. Spence, M., Stancu, V., Elliott, C. T., & Dean, M.: Exploring consumer purchase intentions towards traceable minced beef and beef steak using the theory of planned behavior. Food Control (91), 138-147 (2018).

[16]. Yaseen, E. A., & Karim, M.: Traceability of E. coli bacteria in retail meat. Benha Veterinary Medical Journal, 43(1), 100-103(2022).

[17]. Liguori, J., Trübswasser, U., Pradeilles, R., Le Port, A., Landais, E., Talsma, E. F., ... & Holdsworth, M.: How do food safety concerns affect consumer behaviors and diets in low-and middle-income countries? A systematic review. Global Food Security, 32, 100606 (2022).

[18]. Song, H., Wang, R., & Hu, Y.: Consumers’ purchase intentions toward traceable beef—Evidence from Beijing, China. American Journal of Industrial and Business Management, 7(10), 1128 (2017).

[19]. Khan, M., Mahmood, H. Z., and Damalas, C. A.: Pesticide use and risk perceptions among farmers in the cotton belt of Punjab, Pakistan. Crop Protection, (67), 184-190 (2015).

[20]. Tobin, B. M.: Bridging the Nagoya Compliance Gap: The Fundamental Role of Customary Law in Protection of Indigenous Peoples' Resource and Knowledge Rights. Law Environment and Development Journal 9 (2013).

[21]. Mattevi, M., & Jones, J. A.: Traceability in the food supply chain: Awareness and attitudes of UK Small and Medium-sized Enterprises. Food Control, (64), 120-127 (2016).

[22]. Du Plessis, H. J., & Gerrie, E.: The significance of traceability in consumer decision-making towards Karoo lamb. Food Research International, 47(2), 210-217 (2012).

[23]. Ceuppens, Siele, Claudia Titze Hessel, Rochele de Quadros Rodrigues, Sabrina Bartz, Eduardo César Tondo, and Mieke Uyttendaele. "Microbiological quality and safety assessment of lettuce production in Brazil." International Journal of Food Microbiology (181) 67-76 (2014).

[24]. Lubran, M. B., Pouillot, R., Bohm, S., Calvey, E. M., Meng, J., & Dennis, S.: Observational study of food safety practices in retail deli departments. Journal of Food Protection, 73(10), 1849-1857 (2010).

[25]. Chen, C. L., Lim, Z. Y., Liao, H. C., Deng, Y. Y., & Chen, P. A traceable and verifiable tobacco products logistics system with GPS and RFID technologies. Applied Sciences, 11(11), 4939 (2021).

[26]. Handschuch, Christina, Meike Wollni, and Pablo Villalobos.: "Adoption of food safety and quality standards among Chilean raspberry producers–Do smallholders benefit?" Food Policy (40) 64-73(2013).

[27]. Kampan, K., Tsusaka, T. W., & Anal, A. K. Adoption of Blockchain Technology for Enhanced Traceability of Livestock-Based Products. Sustainability, 14(20), 13148 (2022).

For authors
Guide for authors Policies for authors Aims and scope Subscription Open access policy
For editors
Policies for editors Editorial board
For reviewers
Policies for reviewers Privacy policy

Cookies are used by this site.
Copyright © 2024 EWA Publishing, its licensors, and contributors. All rights reserved, including text and data mining, AI training, and similar technologies.