References
[1]. Zhang, Y. B., and Ha-Kyun Kim. "A study on the factors affecting satisfaction and reuse intention among customers using o2o delivery platform in china." J. Syst. Manag. Sci 11.3: 58-74 (2021).
[2]. Savila, Intan Dewi, Ruhmaya Nida Wathoni, and Adhi Setyo Santoso. "The role of multichannel integration, trust and offline-to-online customer loyalty towards repurchase intention: An empirical study in online-to-offline (O2O) e-commerce." Procedia Computer Science 161: 859-866 (2019).
[3]. Cuppens, Frédéric, Nora Cuppens-Boulahia, and Céline Coma. "O2O: Virtual private organizations to manage security policy interoperability." International Conference on Information Systems Security. Springer, Berlin, Heidelberg, (2006).
[4]. Zhu, Yongming, et al. "Consumers’ Continuous Use Intention of O2O E-Commerce Platform on Community: A Value Co-Creation Perspective." Sustainability 14.3: 1666 (2022).
[5]. Hwang, ShinYoung, and Seongcheol Kim. "Does mIM experience affect satisfaction with and loyalty toward O2O services?" Computers in Human Behavior 82: 70-80 (2018).
[6]. Smith, Katherine, and L. Murphy Smith. "Social media usage by law firms: Correlation to revenue, reputation, and practice areas." Services Marketing Quarterly 40.1: 66-81 (2019).
[7]. Elefant, Carolyn, and Nicole Black. "Social media for lawyers: The next frontier." American Bar Association, (2010).
[8]. Lackey Jr, Michael E., and Joseph P. Minta. "Lawyers and social media: The legal ethics of tweeting, Facebooking and blogging." Touro L. Rev. 28: 149 (2012).
[9]. Chester, Simon, and Daniel Del Gobbo. "How Should Law Firms Approach Social Media." LawPrac. 38: 28 (2012)
[10]. Zeynep BAYAZIT, D., Beril Durmuş, and Figen YILDIRIM. "Can vloggers characteristics change online-shopping intentions? The role of word of mouth effect as a communication tool." AJIT-e: Bilişim Teknolojileri Online Dergisi 8.26: 23-40 (2017).
Cite this article
Meng,W. (2023). O2O Business Strategy Analysis in Legal Consulting Industry —-Take lawyer Fei Long as the Case. Advances in Economics, Management and Political Sciences,5,130-136.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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References
[1]. Zhang, Y. B., and Ha-Kyun Kim. "A study on the factors affecting satisfaction and reuse intention among customers using o2o delivery platform in china." J. Syst. Manag. Sci 11.3: 58-74 (2021).
[2]. Savila, Intan Dewi, Ruhmaya Nida Wathoni, and Adhi Setyo Santoso. "The role of multichannel integration, trust and offline-to-online customer loyalty towards repurchase intention: An empirical study in online-to-offline (O2O) e-commerce." Procedia Computer Science 161: 859-866 (2019).
[3]. Cuppens, Frédéric, Nora Cuppens-Boulahia, and Céline Coma. "O2O: Virtual private organizations to manage security policy interoperability." International Conference on Information Systems Security. Springer, Berlin, Heidelberg, (2006).
[4]. Zhu, Yongming, et al. "Consumers’ Continuous Use Intention of O2O E-Commerce Platform on Community: A Value Co-Creation Perspective." Sustainability 14.3: 1666 (2022).
[5]. Hwang, ShinYoung, and Seongcheol Kim. "Does mIM experience affect satisfaction with and loyalty toward O2O services?" Computers in Human Behavior 82: 70-80 (2018).
[6]. Smith, Katherine, and L. Murphy Smith. "Social media usage by law firms: Correlation to revenue, reputation, and practice areas." Services Marketing Quarterly 40.1: 66-81 (2019).
[7]. Elefant, Carolyn, and Nicole Black. "Social media for lawyers: The next frontier." American Bar Association, (2010).
[8]. Lackey Jr, Michael E., and Joseph P. Minta. "Lawyers and social media: The legal ethics of tweeting, Facebooking and blogging." Touro L. Rev. 28: 149 (2012).
[9]. Chester, Simon, and Daniel Del Gobbo. "How Should Law Firms Approach Social Media." LawPrac. 38: 28 (2012)
[10]. Zeynep BAYAZIT, D., Beril Durmuş, and Figen YILDIRIM. "Can vloggers characteristics change online-shopping intentions? The role of word of mouth effect as a communication tool." AJIT-e: Bilişim Teknolojileri Online Dergisi 8.26: 23-40 (2017).