O2O Business Strategy Analysis in Legal Consulting Industry —-Take lawyer Fei Long as the Case

Research Article
Open access

O2O Business Strategy Analysis in Legal Consulting Industry —-Take lawyer Fei Long as the Case

Wenbo Meng 1*
  • 1 University of California, Irvine CA 92697, USA    
  • *corresponding author wenbom@uci.edu
Published on 24 April 2023 | https://doi.org/10.54254/2754-1169/5/20220072
AEMPS Vol.5
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-915371-21-8
ISBN (Online): 978-1-915371-22-5

Abstract

This article analyzes the advantages of adopting O2O (online to offline) in the legal consulting industry and takes Lawyer Fei Long as a case study for in-depth analysis. The paper indicates four potential benefits of O2O’s implementation in law firms, including expanded consumer scope, accumulated reputation, reduced information asymmetry, and networking. Furthermore, the paper identifies uniqueness, personal image, and the inherent public-welfare purpose as the critical factors for Lawyer Fei Long’s business success. Overall, this paper seeks to provide insights and practical suggestions for both legal firms and other industries on whether to implement O2O for business innovation and continuous improvements.

Keywords:

O2O business strategy, legal consulting industry, online marketing, offline services, Lawyer Fei long

Meng,W. (2023). O2O Business Strategy Analysis in Legal Consulting Industry —-Take lawyer Fei Long as the Case. Advances in Economics, Management and Political Sciences,5,130-136.
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References

[1]. Zhang, Y. B., and Ha-Kyun Kim. "A study on the factors affecting satisfaction and reuse intention among customers using o2o delivery platform in china." J. Syst. Manag. Sci 11.3: 58-74 (2021).

[2]. Savila, Intan Dewi, Ruhmaya Nida Wathoni, and Adhi Setyo Santoso. "The role of multichannel integration, trust and offline-to-online customer loyalty towards repurchase intention: An empirical study in online-to-offline (O2O) e-commerce." Procedia Computer Science 161: 859-866 (2019).

[3]. Cuppens, Frédéric, Nora Cuppens-Boulahia, and Céline Coma. "O2O: Virtual private organizations to manage security policy interoperability." International Conference on Information Systems Security. Springer, Berlin, Heidelberg, (2006).

[4]. Zhu, Yongming, et al. "Consumers’ Continuous Use Intention of O2O E-Commerce Platform on Community: A Value Co-Creation Perspective." Sustainability 14.3: 1666 (2022).

[5]. Hwang, ShinYoung, and Seongcheol Kim. "Does mIM experience affect satisfaction with and loyalty toward O2O services?" Computers in Human Behavior 82: 70-80 (2018).

[6]. Smith, Katherine, and L. Murphy Smith. "Social media usage by law firms: Correlation to revenue, reputation, and practice areas." Services Marketing Quarterly 40.1: 66-81 (2019).

[7]. Elefant, Carolyn, and Nicole Black. "Social media for lawyers: The next frontier." American Bar Association, (2010).

[8]. Lackey Jr, Michael E., and Joseph P. Minta. "Lawyers and social media: The legal ethics of tweeting, Facebooking and blogging." Touro L. Rev. 28: 149 (2012).

[9]. Chester, Simon, and Daniel Del Gobbo. "How Should Law Firms Approach Social Media." LawPrac. 38: 28 (2012)

[10]. Zeynep BAYAZIT, D., Beril Durmuş, and Figen YILDIRIM. "Can vloggers characteristics change online-shopping intentions? The role of word of mouth effect as a communication tool." AJIT-e: Bilişim Teknolojileri Online Dergisi 8.26: 23-40 (2017).


Cite this article

Meng,W. (2023). O2O Business Strategy Analysis in Legal Consulting Industry —-Take lawyer Fei Long as the Case. Advances in Economics, Management and Political Sciences,5,130-136.

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 2022 International Conference on Financial Technology and Business Analysis (ICFTBA 2022), Part 1

ISBN:978-1-915371-21-8(Print) / 978-1-915371-22-5(Online)
Editor:Javier Cifuentes-Faura, Canh Thien Dang
Conference website: http://www.icftba.org
Conference date: 16 December 2022
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.5
ISSN:2754-1169(Print) / 2754-1177(Online)

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References

[1]. Zhang, Y. B., and Ha-Kyun Kim. "A study on the factors affecting satisfaction and reuse intention among customers using o2o delivery platform in china." J. Syst. Manag. Sci 11.3: 58-74 (2021).

[2]. Savila, Intan Dewi, Ruhmaya Nida Wathoni, and Adhi Setyo Santoso. "The role of multichannel integration, trust and offline-to-online customer loyalty towards repurchase intention: An empirical study in online-to-offline (O2O) e-commerce." Procedia Computer Science 161: 859-866 (2019).

[3]. Cuppens, Frédéric, Nora Cuppens-Boulahia, and Céline Coma. "O2O: Virtual private organizations to manage security policy interoperability." International Conference on Information Systems Security. Springer, Berlin, Heidelberg, (2006).

[4]. Zhu, Yongming, et al. "Consumers’ Continuous Use Intention of O2O E-Commerce Platform on Community: A Value Co-Creation Perspective." Sustainability 14.3: 1666 (2022).

[5]. Hwang, ShinYoung, and Seongcheol Kim. "Does mIM experience affect satisfaction with and loyalty toward O2O services?" Computers in Human Behavior 82: 70-80 (2018).

[6]. Smith, Katherine, and L. Murphy Smith. "Social media usage by law firms: Correlation to revenue, reputation, and practice areas." Services Marketing Quarterly 40.1: 66-81 (2019).

[7]. Elefant, Carolyn, and Nicole Black. "Social media for lawyers: The next frontier." American Bar Association, (2010).

[8]. Lackey Jr, Michael E., and Joseph P. Minta. "Lawyers and social media: The legal ethics of tweeting, Facebooking and blogging." Touro L. Rev. 28: 149 (2012).

[9]. Chester, Simon, and Daniel Del Gobbo. "How Should Law Firms Approach Social Media." LawPrac. 38: 28 (2012)

[10]. Zeynep BAYAZIT, D., Beril Durmuş, and Figen YILDIRIM. "Can vloggers characteristics change online-shopping intentions? The role of word of mouth effect as a communication tool." AJIT-e: Bilişim Teknolojileri Online Dergisi 8.26: 23-40 (2017).