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"East Buy": A Study on the Path of a Novel E-commerce Live Streaming Sales Model
- 1 Hong Kong Baptist University, 224 Waterloo Road, Kowloon Tong, Hong Kong
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Abstract
With the widespread adoption of the internet, e-commerce live streaming has become a crucial marketing tool for various e-commerce platforms. However, the lack of innovative and homogeneous live content, coupled with a uniform style among hosts, has led to a gradual decline in the advantages of e-commerce live streaming for users. Consequently, businesses and hosts are compelled to explore new live streaming models. This paper conducts a path study on the "East Buy" novel e-commerce live streaming sales model, proposing the establishment of a new consumer concept—consumerism as a cultural identity. By utilizing a logic that combines knowledge and product-based live sales, employing multiple platforms and channels for sales, and creating a completely new live streaming ecosystem, this research offers a reference path for the development of the live streaming industry.
Keywords
Live streaming sales, cultural output, East Buy, interest-based e-commerce
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Cite this article
Yang,Y. (2024). "East Buy": A Study on the Path of a Novel E-commerce Live Streaming Sales Model. Advances in Economics, Management and Political Sciences,70,105-110.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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Volume title: Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
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