The Influence of Artificial Intelligence on Retail Marketing

Zexuan Wang

doi:10.54254/2754-1169/71/20241443

Research Article

Open access

Published on 18 January 2024

Download pdf

Wang,Z. (2024). The Influence of Artificial Intelligence on Retail Marketing. Advances in Economics, Management and Political Sciences,71,106-111.

Export citation

The Influence of Artificial Intelligence on Retail Marketing

Zexuan Wang *^,1,

¹ Washington University in St. Louis

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/71/20241443

Abstract

The incorporation of Artificial Intelligence (AI) into the realm of retail marketing signifies a significant and transformative change within the sector. This paper provides a thorough examination of the rising role of AI in the field of retail marketing, highlighting its transformative impact on customer engagement and operational effectiveness. Through a methodical examination of research articles and industry reports, the paper has discovered the diverse impact of AI on various aspects of the retail business. These include data-driven decision-making, insights into customer behavior, the enhancement of omnichannel experiences, as well as the optimization of inventory and pricing strategies. Furthermore, the paper examines the significant obstacles that AI implementation in the retail industry encounters, encompassing concerns related to data protection, financial constraints, and the ever-changing legal and ethical environment. The continuous progress of AI technology is leading to a growing recognition of its capacity to revolutionize retail marketing. This trend highlights the significance of integrating AI into retail operations, as it is no longer merely a strategic option but a necessary requirement for achieving success and maintaining a competitive edge in the industry.

Keywords

Artificial Intelligence, Retail Marketing, Data-Driven Decision-Making, Customer Behavior Analysis

View pdf

References

[1]. Chintalapati S., Pandey S.K. (2021). Artificial intelligence in marketing: A systematic literature review. International Journal of Market Research, Volume(Issue).

[2]. Verma, S., Sharma, R., Deb, S., & Maitra, D. (2021). Artificial Intelligence in Marketing: Systematic Review and future research direction. International Journal of Information Management Data Insights.

[3]. Heins C. (2023). Artificial intelligence in retail – a systematic literature review. Foresight, 25(2), 264-286.

[4]. Oosthuizem K., Botha E., Robertson J., Montecchi M., (2020). Artificial Intelligence in Retail: The AI-Enabled Value Chain, Sage Journals, Volume 29, Issue 3.

[5]. Haleem A., Jovaid M., Qadri M.A., Singh R.P. & Suman R. (2022). Artificial intelligence (AI) applications for marketing: A literature-based study. International Journal of Intelligent Networks, 116.

[6]. Kopalle P.K., Gangwar M., Kaplan A., Ramachandran D., Reinartz W., Rindfleisch A., (2021). Examining artificial intelligence (AI) technologies in marketing via a systematic literature review. International Journal of Research in Marketing, 232.

[7]. Anshari M., Almunawar M.N., Lim S.A., & Al-Mudimigh A. (2018). Technological disruptions in Services: Lessons from retail banking. Technological Forecasting and Social Change, 126, 271-283.

Cite this article

Wang,Z. (2024). The Influence of Artificial Intelligence on Retail Marketing. Advances in Economics, Management and Political Sciences,71,106-111.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

Disclaimer/Publisher's Note

The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.

About volume

Volume title: Proceedings of the 3rd International Conference on Business and Policy Studies

Conference website: https://www.confbps.org/

ISBN：978-1-83558-281-7(Print) / 978-1-83558-282-4(Online)

Conference date: 27 February 2024

Editor：Arman Eshraghi

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.71

ISSN：2754-1169(Print) / 2754-1177(Online)

© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open access policy for details).