Volume 11
Published on September 2023Volume title: Proceedings of the 2nd International Conference on Business and Policy Studies
The game between Russia and Ukraine has received a great amount of attention following the escalation of the Russian-Ukrainian war in 2022. Russia and Ukraine have been in conflict and gaming throughout their history. By analyzing the relationship between Russia and Ukraine and a series of game behaviors, we can draw inspiration from the strategies and implications of the game, which are of reference value in many fields. The article shows the historical behavior of the Russian-Ukrainian game analyses the Russian-Ukrainian strategy using a simple game theoretical model and collates the implications of the outcome of the game. Based on the analysis of the Russian-Ukrainian game, the article suggests different recommendations for the countries. Different countries can choose the strategy with higher gains and lower losses according to the different recommendations. This research has important practical significance for the correct understanding of Russia-Ukraine political relations.
The study examines the impact of corporate governance on China Petroleum Nation Corporation and compares it with other selected four firms within China and Asia region. The variable identified for measuring corporate performance in this study includes return on Assets, Board size, duality, and interdependence of the board members as of 2022. The impacts of corporate governance on the firms were established through collecting information from the company’s annual reports. The data obtained from the reports have been used for descriptive and correlational analysis. From this study, it has been established that firms within Asia tend to use various elements of structure to determine their performance. The variables used in the analysis, such as duality, the board size, and the interdependence of the board members, had a significant positive relationship with the firm’s performance. The study concluded that company directors should balance critical corporate structure variables to attain high organizational performance. Proper corporate governance has a significant impact on the performance of a company.
In western countries, after nearly 40 years of rapid development, private equity firms have used leveraged buyouts to perfection in M&A activities, yielding unlimited benefits for different subjects. Nevertheless, some people claim that, private equity and LBOs are unfair practices, which is harmful in many spheres. Especially in China, there are many problems behind the immature introduction of private equity. Therefore, to respond to these arguments, this essay aims to explain the positive aspects of private equity and LBOs, illustrate why these benefits can be achieved, and prove those negative views are unreasonable. Supported by some scholar’s conclusions, statistics, and specific examples, it can be concluded that, private equity and LBOs are helpful to reduce agency costs, improve corporation value in targets, and create tax income for a country’s Treasury. Moreover, they have little effect on unemployment, the insolvency risk caused by leveraged buyouts is manageable, and the transaction process of them becomes safer.

After a record year in 2021, there is a sharp slowdown in transactions in the global IPO market in the first and second quarters of 2022. The global IPO market has fallen into low inflation, the global economic growth rate has declined, and the Russian Ukrainian war has led to a sharp sell-off in the IPO market. This article is written against such background, and mainly analyzes two ways of listing, SPAC, and IPO. Based on the analysis and comparison of the process, advantages and disadvantages of SPAC and IPO, this paper summarizes the choices and reasons for investors to choose different listing methods for different companies. On this basis, the future development trend of traditional IPO and SPAC IPO is predicted. The analysis of the two listing methods in this paper is based on the current market performance, and there may be unforeseen changes in the future.

Applying Artificial Intelligence (AI) brings more possibilities to the Mergers and Acquisitions (M&A) process. However, with the high development of AI, its safety and ethical consequences are gradually emerging. This paper adopts the case analysis method and uses AI's specific application in the due diligence process as an example to analyze the legal risks of its program testing environment, data extraction security, and error tolerance rate. Also, this paper will use contrastive analysis and documentary analysis to explore the legal gaps and prospects of AI in M&A by taking the EU's AI Ethical guidelines, the AI Act, and Guidance for Regulation of Artificial Intelligence Applications from the US as examples, analyzing the regulatory directions and regulations for M&A.
Because of the impact of the COVID-19 pandemic, China's economy and financial markets have been volatile in recent years. This necessitates using financial literacy by Chinese customers to handle their assets effectively and avoid losses. This essay aims to investigate the effect of various demographic parameters on the financial quality of Chinese consumers. The 2019 China Consumer Finance Survey questionnaire yielded 13,000 data points for this article. STATA was applied to screen twelve independent variables associated with financial quality, and a multiple linear regression model was utilized to determine the association between each variable. The findings revealed a strong relationship between age, gender, income, education level, the proportion of household members with sickness, consumer risk preference, rural domicile, family size, self-employment and house ownership with financial quality, except that there was no significant correlation between marital status and consumer financial quality. The results indicated a significant correlation between age, gender, income, education level, and the proportion of household members with illness. These findings imply that different demographic factors influence Chinese consumers' financial quality to varying degrees. As a result, each consumer makes different decisions about managing assets and avoiding risk.
A growing need for investment and transactions in the new energy vehicle business has been seen in recent years due to the industry's quick expansion. China's national policies also strongly support the development of new energy vehicles. Take NIO as a case; NIO is a global new energy vehicle company founded in 2014. At present, it is also a leading automobile brand in China. This article will estimate the cash flow of NIO for several years and give the cash flow forecast of NIO through the DCF valuation model. Finally, the business and technology of NIO will be analyzed from different stages of the business environment.
This paper work analysis how much did the local shop impact their annually profit and how did they do the proportion with travel agency company to make Win-win condition and keep cooperation in a long term, to get result which is there will be huge impact to travel agency company in their annually profit. Also the influence that through the cooperation that involves travel agency and local shop to improve the situation of China using different type of promotion to cause the growth of economics scale and the quality of tourism industry in China.
This study investigates the marketing tactics used in the fashion industry. This paper includes case studies of two trendy apparel brands: Lululemon and Brandy Melville; interviews with 5 participants; the refined extraction of an eBook; and three dissertations. These have concluded seven primary marketing tactics and speculated possible future trends of marketing strategy. In general, this paper can provide a brief idea about the marketing situation in the fashion industry. The eBook is named as “Branding lessons for fashion retailers” and introduces advice for new start-up fashion retailers, including 34 steps. One of the documents is called "Shop at your own risk? Consumer activities in fashion e-commerce". This paper argues the 12 activities consumers manage perceived risks while purchasing online. Another document has the title “What marketing tools fashion business uses to market their business.” This document discusses Laura Ashely's marketing tools for her fashion business with quantitive data to conclude the usefulness of 4 marketing tools. The last dissertation contained is called "Brandy Melville's global marketing strategies in China" this evaluates the marketing strategies of Brandy Melville, which provide a background for the case study.
This study introduces the application and impact of AR technology in fashion retailing and discusses the role of data and technology by analyzing its mechanism and effect. This research adopts the literature research method, analyzes many authoritative kinds of literature, and concludes that AR is still a project worth studying in the fashion retail industry. Furthermore, AR technology can quickly obtain the consumer database to improve the products and marketing strategies further to achieve profit.