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Research on Bruce Lee's Classic Film Image and Cross-cultural Communication
- 1 Faculty of Arts, University of Melbourne, Melbourne, Victoria State, Australia, 3010
* Author to whom correspondence should be addressed.
Abstract
Bruce Lee was a well-known actor, martial artist, and philosopher who brought quality films to people. At the same time, he used his way to spread Chinese culture to the world. This kind of cross-cultural communication was undoubtedly very successful at that time. This paper introduces the influence of Bruce Lee, the symbol of the era on the cross-cultural communication mode and the combination of films through the literature summary. Bruce Lee's model of cross-cultural communication was based on the medium of film. Due to the popularity of the Internet and social media, the effect of movies on cultural communication is gradually diminishing. The achievements made by internet celebrities headed by Li Ziqi on social media are gradually forming a new and significant cross-cultural communication effect. Cross-cultural communication is based on media consistent with social development and use its characteristics to maximize the benefits of cross-cultural communication.
Keywords
Bruce Lee, movies, digital media age, cross-cultural communication, media
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Cite this article
Xu,J. (2023). Research on Bruce Lee's Classic Film Image and Cross-cultural Communication. Communications in Humanities Research,3,15-22.
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Volume title: Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 1
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