The Research on the Cultural Value and Purchasing Channels of Vintage Clothing

Qi Wang

doi:10.54254/2753-7064/4/20220176

Research Article

Open access

Published on 17 May 2023

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Wang,Q. (2023). The Research on the Cultural Value and Purchasing Channels of Vintage Clothing. Communications in Humanities Research,4,56-62.

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The Research on the Cultural Value and Purchasing Channels of Vintage Clothing

Qi Wang *^,1,

¹ High school of dulwich, Suzhou,Jiangsu, 215000, China

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7064/4/20220176

Abstract

Vintage clothing is still popular today, and exploring its development history, as well as the fashion elements and buying channels can provide a certain value for those who still love Vintage. In this paper, through the literature reading method, this thesis examines why vintage clothing is still popular in three sections: historical perspective, popular elements, and purchasing channels. The first paragraph provides a short introduction to vintage, a definition of vintage, the market for vintage and a short analysis of consumer psychology. By introducing the social significance of clothing in different periods of time, the paper will show the charm of vintage fashion to the public. The third part will analyze and explain the popular elements of Chinese and Western vintage culture and introduce the purchase channels of today's vintage clothing and a slight analysis of consumer psychology. Through the research results, it is find that the popular elements of vintage clothing includes clothing style and decorative style. The purchase channels of vintage clothing includes in-store and online shopping such as second-hand deals and more. This study hopes to provide some contributions to scholars who study this field in the future.

Keywords

Vintage, Cultural value, Elements, Purchasing channels

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References

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Cite this article

Wang,Q. (2023). The Research on the Cultural Value and Purchasing Channels of Vintage Clothing. Communications in Humanities Research,4,56-62.

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 2

Conference website: https://www.icihcs.org/

ISBN：978-1-915371-31-7(Print) / 978-1-915371-32-4(Online)

Conference date: 18 December 2022

Editor：Faraz Ali Bughio, David T. Mitchell

Series: Communications in Humanities Research

Volume number: Vol.4

ISSN：2753-7064(Print) / 2753-7072(Online)

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