Short Video Platform Advertising Marketing Ideas and Logic--Taking KANS as an Example

Cuowangmu Peng

doi:10.54254/2753-7064/41/2024NE0034

Research Article

Open access

Published on 31 July 2024

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Peng,C. (2024). Short Video Platform Advertising Marketing Ideas and Logic--Taking KANS as an Example. Communications in Humanities Research,41,87-92.

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Short Video Platform Advertising Marketing Ideas and Logic--Taking KANS as an Example

Cuowangmu Peng *^,1,

¹ Sichuan International Studies University

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7064/41/2024NE0034

Abstract

With the rapid rise of mobile Internet, short video platforms have captured massive user attention. In 2023, short video users exceeded 750 million, shifting advertising revenue from traditional to new media. Short video marketing, with its rich content and immersive experiences, has become crucial for brand promotion. Young users' creativity is pivotal, and short video ads blend seamlessly with content to enhance brand recognition. However, challenges still exist. Content homogenization, low user participation may impact brand loyalty. Ad effectiveness should be evaluated properly. This paper examines KANS's short video marketing, highlighting strategies like "short drama + advertising," and addressing issues through creative planning and interactive engagement. KANS's success, aided by precise audience targeting and innovative tactics, demonstrates the potential of short video advertising. However, continuous improvement in content uniqueness, user engagement, and data-driven evaluation is necessary for sustained effectiveness. The study provides suggestions for brands to optimize their short video marketing strategies, ensuring alignment with user needs and market dynamics.

Keywords

KANS, Advertising, Short Video Platform

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References

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Cite this article

Peng,C. (2024). Short Video Platform Advertising Marketing Ideas and Logic--Taking KANS as an Example. Communications in Humanities Research,41,87-92.

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of ICIHCS 2024 Workshop: Researching Symmetrically to Explore Exclusion, Othering and Whiteness in Local Policy Making

Conference website: https://2024.icihcs.org/

ISBN：978-1-83558-557-3(Print) / 978-1-83558-558-0(Online)

Conference date: 29 September 2024

Editor：Heidi Gregory-Mina, Nafhesa Ali

Series: Communications in Humanities Research

Volume number: Vol.41

ISSN：2753-7064(Print) / 2753-7072(Online)

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