Volume 63

This essay discusses the cultural assimilation and identity formation of free people in Roman Gaul and the Egyptian provinces. Through comparative analyses, the article explores how freed people navigated new social roles and developed hybrid identities influenced by Roman, Celtic and Egyptian cultures. In Gaul, the freedmen underwent a mixed process of Romanisation and cultural exchange that resulted in the formation of a Roman-Celtic identity, especially among the elite. In contrast, Egyptian freedmen maintained a strong attachment to their native culture, despite widespread Roman and Hellenistic influences. The critical factors of urbanisation, socio-economic status and legal constraints shaped the distinctive identity trajectories of the freedmen in these provinces, providing insights into the complex interplay between power, identity and cultural integration in the Roman world. Overall, the cultural assimilation and identity formation of freed people in Roman Gaul and the Egyptian provinces highlight the complexity of cultural integration across different regions. By examining these processes, we gain deeper insights into the interplay between power, identity, and cultural adaptation within the Roman Empire.

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This study examines the impact of immersion education on the native language (L1) proficiency of adolescent bilingual learners. Immersion education, where most academic instruction is provided in a second language (L2), aims to foster bilingualism while achieving academic competence. However, there are concerns about the effect of this educational model on learners' L1 development, particularly during adolescence—a critical period for cognitive and academic language growth. Drawing from existing research on bilingualism and immersion education, this paper explores the balance between L2 acquisition and L1 maintenance. It emphasizes the role of home language support, school environment, and broader sociocultural contexts in shaping language outcomes. The findings suggest that while immersion programs are effective in promoting L2 proficiency, they may lead to a decline in L1 academic skills unless deliberate efforts are made to support L1 development. Key factors influencing L1 maintenance include the amount of L1 exposure, parental and community support, societal attitudes towards bilingualism, and specific classroom practices that integrate L1 use. This study underscores the importance of balanced bilingualism, where both L1 and L2 are valued, and provides practical implications for educators and policymakers to create supportive environments for adolescent bilingual learners.

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This study aims to explore the communication mechanism and user sentiment analysis of public emergencies in social media. Taking ‘the doctor-patient dispute in Wenzhou, China on 7.19’ as an example, the study systematically analyses the dissemination path, speed, influence and user sentiment changes of the incident in social media, and through data collection and analysis, the study reveals that the incident Through data collection and analysis, the study reveals the evolution of the incident on social media platforms from the initial release of information, to the buzz of discussion, to the decline of public opinion. The study also adopts a comparative analysis method, comparing ‘the doctor-patient dispute in Wenzhou’ with ‘the Tangshan man-beating incident’, to analyse the differences between the two incidents in terms of speed of dissemination, duration, and users' emotions, and to further explore the characteristics of the dissemination of social emergencies and the influencing factors in the social media. This study provides theoretical support for monitoring and guiding public opinion in social media, and proposes strategies to effectively respond to public opinion crises.

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In the CMG 2022 Spring Festival Gala, the stage poem "Only This Green" left a deep impression on all audiences at home and abroad. The dancers interpreted "Thousands of Miles of Rivers and Mountains" through beautiful postures and movements, which is the only work of Wang Ximeng, a famous painter in the late Northern Song Dynasty. This stage play perfectly combines traditional Chinese art forms and modern stage performing arts culture, which has caused a great response. Therefore, this study discusses how contemporary modern stage plays or musicals can increase traffic under the influence of mainstream media applications and explore whether there is a "link to promote the development of this art form". Different representatives of Chinese classical art are combined with modern stage plays, resulting in linear regression. In addition, the communication data of different applications is gathered together for research to understand whether adding popular IP or "links" can promote the promotion and publicity of modern stage plays and increase traffic exposure.

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People grown up in their hometown will get used to the living environment, socio-economic atmosphere, and culture in their childhood, and still miss their hometown when they become adults, which is called topophilia. However, the current circumstances have seemed to be derailing from the bare-bone concept of the original craved-for human-centric designs and planning. In this article, we talk about how Japanese unique cultural principles, including harmony (“Wa”), order (“Kansei”), atheistic (“Wabi Sabi”), resilience, and pursue of excellence, guide Japanese urban environment and their socio-economic atmosphere, and further shape Japanese citizen’s topophilia for their hometown. These precious Japanese culture principles also encourage Japan’s urban development towards more and more sustainable and human-centric. This article uses the Tokyo as a case to establish a good image for other cities who wants to achieve the human centric urban development, it is also meaningful in exploring the relationship between human and city in Japan and inspire the governments to construct the city suitable for their citizens.

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This paper discusses that in the process of commercial marketing, enterprises influence consumers' purchasing behaviors by constructing “pseudo-relevance”, to make consumers misunderstand and then go to spend money. The paper analyses several common techniques of constructing pseudo-relevance, and with the help of specific case studies, the study analyses the application of these strategies in advertisements and their impact on consumers' decision-making. Through analyzing the techniques used by enterprises for “pseudo-relevance”, and linking them with life cases, the paper further shows the far-reaching impact of “pseudo-relevance” on consumers. It is found that firms have successfully enhanced consumers' identification with their products through these tactics, even though the product's function may be unrelated to the advertised effect. This is followed by some suggestions and approaches for consumers to recognize and cope with the effects of “pseudo-relevance” in their daily lives. The paper concludes by presenting the limitations of the paper and a vision for future research in the area of “pseudo-relevance”.

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With the rapid growth of social media platforms, the number of influencers has proliferated. Influencers have become a key link between brands and consumers. Through their personal identities or social accounts, influencers use their influence to promote products or services for brands, and this Netflix economy model has been widely used in various industries. This paper aims to explore the specific forms of influencer marketing and analyse its application in different fields, focusing on the positive and negative impacts on brands and consumers. It has been observed that influencers across various sectors have implemented unique marketing strategies that can significantly enhance brand visibility and foster consumer confidence. However, issues such as false promotions and inappropriate personal remarks by influencers may also have negative impacts. In light of these findings, this study advocates for brands to exercise greater discernment in their partner selection and to motivate influencers to uphold authenticity in their promotional activities. The research significance of this paper lies in the fact that through the in-depth analysis of influencer marketing, it provides a reference for brands to optimise their social media marketing strategies, as well as a basis for further research on influencer marketing in different fields.

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Social media platforms have become key channels for promoting game products and selling virtual goods, but how to develop effective advertising strategies, achieve precise targeting, and enhance users' purchase intent in the face of massive information and fierce market competition is a problem faced by both game developers and social media platforms. This study explores the advertising marketing strategies for game products' virtual goods on social media platforms, particularly by comparing the effects of official and unofficial promotional videos and constructing user profiles for precise targeting. It provides practical guidance and theoretical support for optimizing advertising effects for game developers and social media platforms. This study employs a combination of qualitative and quantitative research methods, by capturing comment data from new game promotion on Bilibili for word frequency analysis and sentiment analysis to reveal the differences in user feedback between official and unofficial videos. Additionally, a questionnaire survey was designed and distributed to collect users' opinions on different types of promotional videos, further verifying the existence of user preferences, and statistical software such as SPSS was used for data analysis. The study found that official videos often receive more negative feedback from users, while unofficial videos are more likely to receive positive discussion from users; users have a higher willingness to watch official collaborative blogger promotional videos but have a lower willingness to watch official videos; official videos have a greater negative impact on users' consumption intent, while unofficial videos are more likely to have a positive impact.

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The Ruian dialect, part of the Oujiang branch of Wu Chinese, is situated at the intersection of the Yangtze River Delta and the Pearl River Delta regions. It is generally accepted that this dialect has eight distinct tones. Previous studies primarily employed traditional methods of auditory transcription, leading to discrepancies in tone values and contours, and lacking the necessary precision for an objective tonal system description.This study focuses on the Ruian dialect and conducts an acoustic study on speech samples from three generations of participants—elderly, middle-aged, and young—describing their tonal patterns. The study concludes that the tonal systems of the elderly and middle-aged participants are generally stable, with the following tonal patterns: Yinping 阴平(44), Yangping 阳平(331), Yinshang 阴上(35), Yangshang 阳上(14), Yinqu 阴去(51), Yangqu 阳去(22), Yinru 阴入(323), and Yangru 阳入(212). In contrast, the younger generation has seen a change in the Rusheng (入声), shifting from contour tones to falling tones, where the tone value of Yinru is 32 and Yangru's is 21.

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Feminism and black equality are always common topics that society always cares about. It seems that the ill-nature of the people born in outdated regimes has been eliminated, but in fact, the thoughts and cognition of the regimes are still widely spread in current society. Thus, the research topic of this paper is to analyze the traditional form of the interpretations reflected in novels and to illustrate how they affect both people in the time when the novels set and people nowadays. The research method of this paper is first to collect and analyze previous papers about related topics and combine them with current social conditions to carry out research longitudinally. By comparing the People from New Year Sacrifice and The Bluest Eye, this research result is that the interpretation in the traditional society is still partially passed on and makes a great impact on people today unconsciously, including their stubborn stereotypes of some groups and kinds of behavior guidance to people.

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