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A Study on the Mechanisms Influencing Youth Intermittent Disengagement Behavior on Short Video Platforms—Based on the Moderating Role of Self-Control Ability
- 1 Renmin University of China
* Author to whom correspondence should be addressed.
Abstract
As a product of the technological revolution in information media, short video platforms feature an increasingly complex scale of information, functional settings, and social networks. These complexities pose risks of perceived overload on the user level, leading to negative usage behaviors such as usage fatigue and intermittent disengagement. Based on the Stimulus-Organism-Response (S-O-R) theoretical framework, this study constructs a model of the mechanisms influencing intermittent disengagement behaviors among young users on short video platforms. Innovatively, the study introduces the moderating role of self-control theory. Data were collected through an online questionnaire, yielding 423 valid samples, and analyzed using structural equation modeling, mediation effect modeling, and moderation effect modeling. Results indicate that perceived information overload has a significant positive impact on the occurrence of intermittent disengagement among youth; usage fatigue partially mediates the pathway from perceived information overload to intermittent disengagement and fully mediates the pathway from perceived functional overload to intermittent disengagement; self-control ability positively moderates the relationship between usage fatigue and intermittent disengagement.
Keywords
short video platforms, intermittent disengagement behavior, youth group, usage fatigue, perceived overload
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Cite this article
Zhang,Y. (2024). A Study on the Mechanisms Influencing Youth Intermittent Disengagement Behavior on Short Video Platforms—Based on the Moderating Role of Self-Control Ability. Communications in Humanities Research,52,55-62.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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Volume title: Proceedings of 3rd International Conference on Interdisciplinary Humanities and Communication Studies
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