Analysis of Factors Affect the Popularity of Short Video —Take Two Food Bloggers as Examples

Jiajin He

doi:10.54254/2753-7064/7/20230701

Research Article

Open access

Published on 31 October 2023

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He,J. (2023). Analysis of Factors Affect the Popularity of Short Video —Take Two Food Bloggers as Examples. Communications in Humanities Research,7,1-9.

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Analysis of Factors Affect the Popularity of Short Video —Take Two Food Bloggers as Examples

Jiajin He *^,1,

¹ Hailiang Foreign Language High School

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7064/7/20230701

Abstract

In recent years, China’s mobile internet short video industry has developed rapidly, leaping into people’s vision with a gesture of a hundred flowers and hundreds of thoughts. The short video market has great potential. This paper is going to analysis what factors of short videos will affect the number of views, likes and other engagement activities of the video. I will choose two food bloggers, “Pupujiji” and “Office Ono”, as examples to study why they have gained countless fans and gained millions of likes in a short period of time. In order to achieve the research results, I will study their respective similarities and differences, explaining from the three aspects of content technology-driven, interaction with fans, and accurate self-positioning. Before that, what is new media and different short video platforms will need to be clearly understood.

Keywords

short video, content, audience engagement, marking position

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References

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Cite this article

He,J. (2023). Analysis of Factors Affect the Popularity of Short Video —Take Two Food Bloggers as Examples. Communications in Humanities Research,7,1-9.

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 4th International Conference on Educational Innovation and Philosophical Inquiries

Conference website: https://www.iceipi.org/

ISBN：978-1-83558-037-0(Print) / 978-1-83558-038-7(Online)

Conference date: 7 August 2023

Editor：Enrique Mallen, Javier Cifuentes-Faura

Series: Communications in Humanities Research

Volume number: Vol.7

ISSN：2753-7064(Print) / 2753-7072(Online)

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