How Advertisements Affect Consuming Decisions of Buyers

Yinuo Fan

doi:10.54254/2753-7064/15/20230553

Research Article

Open access

Published on 20 November 2023

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Fan,Y. (2023). How Advertisements Affect Consuming Decisions of Buyers. Communications in Humanities Research,15,42-47.

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How Advertisements Affect Consuming Decisions of Buyers

Yinuo Fan *^,1,

¹ High School Affiliated to Renmin University of China

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7064/15/20230553

Abstract

In today’s rapidly evolving market, understanding consumer psychology is crucial for businesses to effectively promote their products and entice customers to make purchases. Building upon the analysis conducted by Balci and the fifteen other articles on market psychology, this article delves deeper into the various components of advertising, methods of promotion, and the effectiveness and practicality of product promotion in different contexts. Moreover, it explores how visuals, sounds, and celebrity endorsements influence consumers’ desire to purchase, and how cultural differences between Eastern and Western societies shape consumers’ perception of products. The power of visuals in advertising cannot be underestimated. Marketers have long understood the impact of visually appealing advertisements on consumers’ decision-making processes. Visual stimuli can evoke emotional responses, which in turn influence consumers’ desire to purchase a product. The combination of visuals and sounds can create a powerful sensory experience, making the advertisement more memorable and persuasive.

Keywords

market psychology, consumer, company

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References

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Cite this article

Fan,Y. (2023). How Advertisements Affect Consuming Decisions of Buyers. Communications in Humanities Research,15,42-47.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the International Conference on Global Politics and Socio-Humanities

Conference website: https://www.icgpsh.org/

ISBN：978-1-83558-119-3(Print) / 978-1-83558-120-9(Online)

Conference date: 13 October 2023

Editor：Javier Cifuentes-Faura, Enrique Mallen

Series: Communications in Humanities Research

Volume number: Vol.15

ISSN：2753-7064(Print) / 2753-7072(Online)

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