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A Study of Online Consumerism Trap among Youngers in the Context of Behavioral Economics
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Abstract
The consumerism trap is a phenomenon where individuals fall into a state of unlimited pursuit of materialism with over-consumption. Merchants often use invisible marketing tactics in selling goods to encourage consumers to consume impulsively and to buy some unwanted products. By reading books and academic journals and conducting online and on-site surveys, this paper investigated the main reasons that lead teens to fall into the trap of consumerism. With documentary analysis, quantitative research and statistical analysis, this paper explores the causes and solutions of the consumerism trap among youngsters in Xicheng District and Haidian District of Beijing, and also provides readers with an understanding and application of herding effect, mere exposure effect and psychological account related to behavioral economics. This paper hopes that this research can help guide teenagers to be alert to the pitfalls of consumerism and consume rationally.
Keywords
consumerism, herding effect, mere exposure effect, psychological accounts, behavioral economics
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Cite this article
Zhou,H. (2023). A Study of Online Consumerism Trap among Youngers in the Context of Behavioral Economics. Communications in Humanities Research,22,12-19.
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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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Volume title: Proceedings of the 2nd International Conference on Interdisciplinary Humanities and Communication Studies
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