Volume 39

Government-led, multi-stakeholder participation in social mobilization mechanisms and market-oriented operational models are important characteristics of the development of science popularization in the new era. Based on Actor-Network Theory, this paper employs methods such as questionnaires and structured interviews to analyze and sort out the relationships between various actors through the four steps of problem definition, interest allocation, recruitment, and mobilization in the translation process. The study examines the role of the Science and Technology Association (STA) as the core actor in the operational process, identifies the interests and obstacles of various actors, and proposes suggestions to better improve the operational mechanism of science popularization bases from aspects such as strengthening policy guidance, establishing alliances of science popularization base interests, and enriching the forms of activities at science popularization bases.

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Star Wars (1977-2019), directed by George Lucas, is a science fiction (fiction based on imagined future scientific or technological advances and major social or environmental changes) saga that takes place in the outer space universe. The whole story is an intergalactic adventure surrounding the ongoing battle between the Jedi Order, which represents the bright side and the Sith Order, which represents the dark forces. Despite that were massive number of studies done on them as films of science fiction, few have looked at Star Wars from a perspective that would categorize them instead as nostalgia films. According to Fredric Jameson, a theorist and critic of North American culture and literature, the nostalgia film is a separate category (from historical films) that does not directly employ historical objects but exhibits a resemblance of them to reflect a longing for the historical past. Combining sections from the Star Wars films with Fredric Jameson's theory on nostalgia films, this essay attempts to explore the purpose of George Lucas blending elements of the past with futuristic designs and seeks to argue that nostalgia was the intended overall atmosphere of the franchise.

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As a treasure of China's national art and culture, the Dong Chorus is now facing a crisis of discontinuity. This article will start from the perspective of art management, expounding on the cultural representation of the Dong Chorus and its promotion of cultural exchange, showcasing the beauty of symbiosis between humans and nature, and upholding the educational value of maintaining the social order and norms of the Dong ethnic group. And through the teaching in-school courses and collaborating with public institutions and inheritance family, the inheritance path of art management is reflected. In addition, it provides a framework for constructing the Dong Chorus course of inheritance and innovation, updating the characteristics of its tunes, and innovating its stage practices to enhance the recognition of Chinese culture among various ethnic groups and foster a sense of community consciousness among the Chinese people, in response to the issue of how to enhance the strategy for promoting the inheritance and innovation of the Dong Chorus and aligning it with the modern cultural market.

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This study explores using animation to enhance the cultural promotion and innovation of intangible heritage oil paper umbrellas. These umbrellas, rich in history and craftsmanship, face modern challenges like market decline and skill inheritance issues. The research seeks to offer fresh insights and strategies for cultural preservation and innovation through animation. It starts by examining the cultural significance and current challenges of oil paper umbrellas, such as waning market interest and a lack of youth engagement with tradition. The study then discusses the role of animation in promoting intangible culture, highlighting its potential to raise awareness, engage the youth, and showcase traditional Chinese charm. The research suggests innovative promotional ideas like animation series, interactive platforms, and cultural events, focusing on multimedia, storytelling, and technology. It also proposes new concepts like cultural element extraction, cross-industry collaboration, and digital presentation to highlight the umbrella's unique appeal and facilitate its promotion. The conclusion emphasizes that animation is a powerful tool for cultural promotion and preservation, with the potential to revitalize the oil paper umbrella culture in the modern era. It anticipates future developments in market reach, education, cultural exchange, and social engagement, stressing the need for ongoing innovation in cultural inheritance. Overall, the study aims to provide a theoretical foundation and practical guidance for the preservation and innovative development of the oil paper umbrella culture, fostering integration with modern society and promoting sustainable cultural growth.

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Rebecca Harding Davis is known for her direct depiction of the dramatically changing realities of industrialised American society, particularly in Life in the Iron Mills. This work was written in the first half of the 19th century at the height of the wave of immigration, urbanisation and industrialisation in America. The changes Wheeling experienced in a short period of time directly altered the lives of the people at the bottom of the social ladder during that era, causing dramatic upheaval in the social hierarchy and bringing about corresponding changes in the environment. From an ecopsychological perspective, the interaction between the environment and humans is a complex and dynamic process that reveals the inextricable link between human behaviour and the external world. Changes in the environment trigger a series of chain reactions at the social and individual levels. The purpose of this paper is to analyse from an ecopsychological point of view the environmental pollution, the difficult situation of the workers at the bottom brought about by social division, and the physical and mental alienation of the workers under this series of drastic changes, all of which indicate the negative impacts of the wave of industrialisation in the United States brought about by the people at the bottom. Thus, it reveals the physical and mental oppression of a natural person who is swept away by the wave of society and is unable to control himself, and explains its corresponding practical significance.

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This article explores the impact of artificial intelligence (AI) on the advertising industry, detailing its evolution from traditional to AI-driven methods. Advertising has historically been a crucial medium for promoting messages, with its impact magnified during public health crises. The integration of AI has revolutionized advertising by automating functions such as ad optimization, media buying, and personalized ad creation. AI's ability to analyze large data sets and predict consumer behavior has enhanced the efficiency and effectiveness of advertising campaigns, leading to higher returns on investment (ROI). Using a case study methodology, the article examines the social and demographic impacts of AI-driven advertising, particularly on youth and the elderly, and addresses the ethical implications and challenges associated with AI's pervasive use in advertising. Additionally, the case study of Being Patient, an online platform for Alzheimer's disease, illustrates the significant impact of well-crafted AI advertising on business success and community engagement. The article concludes with a call for further research to evaluate AI advertising's reception across different age groups and to develop strategies for its broader acceptance and integration into mainstream practices.

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In the era of new media, social media has become an essential platform for global information dissemination and cultural exchange. The globalization of social media has changed the way of information dissemination of traditional media, making the cultural values of different countries and regions blend and collide more frequently. This report will analyze how users with different cultural backgrounds interact and disseminate content on social media platforms, and reveal the potential and challenges of new media in promoting cross-cultural communication, developing multicultural and resolving cultural conflicts. In addition, through research methods to analyze the interaction of users from different cultural backgrounds on new media platforms and the dissemination of content, the research objects will include active social media users of different ages, different countries and cultural backgrounds. This report finds that new media plays a vital role in resolving cultural conflicts and promoting cultural exchanges, but it needs to be further optimized in terms of communication mechanisms to create a harmonious network atmosphere. Additionally, this report proffers recommendations for the refinement of new media communication mechanisms. By enhancing the efficacy of these channels, it becomes increasingly feasible to address the cross-cultural communication imperatives of a global user base, thereby facilitating the promotion of cultural integration and fostering a deeper, more nuanced understanding of diverse societal contexts on a global scale.

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In the past, historical accounts have often excluded the contributions of women to revolutionary movements, focusing primarily on male figures and perspectives. However, recent scholarship has begun to uncover the significant and multifaceted roles that women played in shaping revolutionary events. This research has prompted a reevaluation of traditional narratives and highlighted the need for a more inclusive approach to understanding revolutions. This study seeks to address this gap by conducting a comparative analysis of women's participation across three pivotal revolutions: the French, American, and Mexican Revolutions. By examining primary sources, historical documents, and academic literature, the research aims to explain the diverse ways in which women engaged with and influenced revolutionary processes. Through qualitative methodologies, such as narrative analysis and thematic coding, the study will explore the motivations, challenges, and strategies employed by women in their revolutionary endeavors. Furthermore, the comparative approach will discuss the differences in women's experiences across different revolutionary contexts. By uncovering patterns of participation and leadership, the research aims to provide insights into the broader dynamics of gender and power within revolutionary movements. Ultimately, this research is sought to contribute to a more nuanced understanding of revolutions by focus the agency and contributions of women. By showcasing their voices and stories, the study seeks to explore historical narratives and promote greater recognition of women's roles in shaping revolutionary trajectories.

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With the outbreak and continuation of the global COVID-19 epidemic, the traditional office model and workplace culture have been unprecedentedly impacted. This epidemic has not only changed people's daily lifestyles, but also had a profound impact on enterprise operations and employee work patterns. In the post pandemic era, the issue of employee work flexibility has become increasingly important and has become a focus of concern for both enterprises and employees. This study focuses on the profound impact of the COVID-19 pandemic on employees' work patterns, particularly the flexibility of time and space. It examines the concept of work flexibility, analyzes the shift in time flexibility for employees in the post-pandemic era, and its effect on company operations and employee satisfaction. By delving into the Google case, this article demonstrates the practicality of spatial flexibility in enhancing employee productivity and satisfaction. The research reveals that post-pandemic flexible work policies, such as remote work, not only help companies navigate uncertainty but also have the potential to reshape future work models. However, attention should be paid to addressing new challenges arising from this, such as work-life balance and digital divide issues. This article aims to provide a theoretical basis and practical insights for policymakers and business leaders to achieve more efficient, humane post-pandemic era work organizations.

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In the postmodern era, the relationship between readers and authors has undergone significant changes. Specifically, the status of readers has risen relative to that of authors. To explore this issue, this paper will introduce Foucault's panopticism theory and analyze the changing power relationship between readers and authors based on this theory. In the analysis, this paper will explore the similar conditions between panopticism and the reader-writer relationship in the postmodernism era to follow a core logic of that those conditions based on the change of reader-writer relationship at that time, finally lead to some phenomena in terms of literature and its market, especially showing the authors' self-descipline. Besides, this paper will mention some literary works and the literary phenomenon of Meta-narrative from the postmodern era to help enrich the core logic. In conclusion, this paper will systematically analyze the factors leading to the changes in the reading and writing relationship during the postmodern period, how panopticism emerges within this relationship, the resultant self-discipline of authors, and the subsequent impacts of these dynamics.

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