Volume 41

Urban inequality is a pressing issue that can significantly hinder a city's development. It is essential to recognize the importance of establishing gender equality within a city to ensure sustainable urban progress. This comprehensive study thoroughly investigated the urban planning perspective on creating gender-equal cities, specifically emphasizing successful models from Vienna and Barcelona. Furthermore, the study conducted a detailed comparative analysis of these two cities in contrast to Shanghai, delving into the fundamental principles that have made Vienna and Barcelona successful in promoting gender mainstreaming and enhancing gender sensitivity in urban planning. The research also critically examined Shanghai's current approach to urban planning, pinpointing areas that necessitate improvement in promoting gender equality. By drawing from the experiences of Vienna and Barcelona, the study offered practical and actionable recommendations to enhance gender equality within Shanghai's urban planning framework, ultimately fostering a more inclusive and fairer urban environment for all of its residents. The insights gained from Vienna and Barcelona are invaluable and should be shared and applied to various cities, taking into account their distinct and unique circumstances.

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In recent years, China's retail market has developed vigorously, and technological progress superimposes demand changes, driving the innovation of new retail(NR) business models. Starting from the problems in the traditional retail industry, this paper analyzes the success of Freshippo in the context of consumption upgrading and uses the case analysis method to study, indicating that the three elements of "people, field and things", the change and upgrading of marketing channels and service processes are the key factors to promote the successful breakthrough of Freshippo. At the same time, the successful breakthrough of Freshippo provides experience for the transformation and upgrading of traditional retail enterprises. It offers new ideas to solve the dilemma of the traditional retail industry, enhance consumers' consumption expectations, and improve the supply reality of enterprises. This, in turn, promotes the development of the NR industry.

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In the 21sh century, in order to conform trend of progress of the times, all walks of life are pursuing transformation. Digital economy points to process of people through recognition of big data to identify, filter, screen, store and use. One of the most important purposes of developing digital economy is realizing industrial intelligence. This essay takes the Haier smart home for example, studying specific path and consequence of Haier smart home transformation through case study. The contents of this paper include: Haier’s ecological transformation process, the motivation of transformation. The present studies the four dimensions respectively which are native policy, peer competition, cost reasons, management changes to analyze the reason for its transformation. Haier’s transformation is revolutionary innovative and epoch-making, the details of which are explored. Finally, the enlightenment of Haier smart home is drawn, which help in for future how to adopt to the new environment and digital transformation of other peers.

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Currently, in Asia and around the world, Japanese and Korean popular music cultures have a large number of fans and imitators. These two pop music cultures have their own characteristics, both of which have extremely distinctive style characteristics, complete and standardized industrial systems and a large number of creative, young and energetic practitioners. Therefore, the author tries to explore the style and development characteristics of Japanese and Korean pop music. In order to be more precise and efficient, the author selected two representative musicians, Yonezu Kenshi (Japan) and Han JiSung (South Korea) for the study. The author's research method is as follows. The author makes full use of previous theoretical research on Japanese and Korean pop music, combined with professional knowledge of music, and collects statements and social interviews of relevant authors in order to have a comprehensive understanding of their representative music works. Then the author makes a coded analysis and statistical drawing of the melody, rhythm and emotional expression of his representative works. After the study, the author found that the development of Japanese and Korean popular music cultures are similar but also significantly different. Mainly, the former is relatively conservative and traditional, focusing on melody; the latter is more open and tolerant, focusing on rhythm; at the same time, there are quite a lot of similarities and differences between the two in terms of emotional expression and lyrical characteristics. Finally, based on the summarized “developmental characteristics”, the author draws some inspirations for the development of Chinese pop music.

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The Otome game has received widespread attention and popularity among Chinese and Japanese female players. However, the research on cross-cultural communication of Otome games is still insufficient in the academic community. This paper uses questionnaire surveys and interviews, to get female consumers' satisfaction with different characteristics of Chinese and Japanese Otome games. This paper compares and analyzes the differences between Chinese and Japanese Otome games. The results show that, based on the differences between Chinese and Japanese cultures, the game texts of the Otome game, such as the protagonist's personality, age, and interaction pattern, have undergone significant localization when spread from Japan to China, to satisfy Chinese audiences. Based on this, this paper proposes the following suggestions: cultural products should be localized according to the local culture while retaining some original features during cross-cultural communication, which is beneficial for both media companies and consumers to enjoy commercial and intrinsic value.

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In today’s digital era, social media (SM) have become important platforms for brands to disseminate information and engage with consumers. The present study explores the impact of SM on consumers' information acquisition and decision-making from the perspective of Adidas. Adidas effectively share product details, launch new items, and interact with its audience via SM. By examining various marketing approaches—including reputation marketing, key opinion leader (KOL) and celebrity marketing, and influencer marketing, this research tries to analyze how Adidas leverages social media to enhance brand visibility and consumer engagement. The literature review reveals that social media significantly influences consumer perceptions and decisions, particularly through influencer marketing and social commerce features. Additionally, the importance of authenticity and detailed reviews in building consumer trust was emphasized. More in-depth understanding of the influencing mechanism can provide valuable insights for Adidas and similar brands to optimize their related strategies, ultimately driving consumer engagement and purchasing behavior.

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In Nanjing, the popularity of Japanese animation is relatively high, which has a significant impact on university students' daily life and hobbies. In order to study the impact of Japanese anime on Chinese college students better, this study takes the perspective of Cosplay in Nanjing to explore and discuss its impact on college students' social life. The study found that Cosplay made them more willing to initiate conversations, making them more willing to initiate conversations and enhance their social confidence. Cosplay culture has also developed among university students in Nanjing. Cosplay activities not only help college students broaden their social circle and enhance their social skills, but also promote cultural exchanges, and enrich the form of social interaction. At the same time, Japanese anime and cosplay cultures have also influenced the values and behaviours of university students, making them more open and tolerant, focusing on personality display and teamwork. In the future, with the development of Japanese anime and cosplay culture, the social ways of Nanjing university students may become more diversified and internationalised. It promotes communication and interaction between people from different regions and cultural backgrounds. By participating in cosplay activities, college students can be exposed to more cultural elements and concepts, and enhance their understanding of and respect for different cultures. This is of positive significance to their personal growth and the formation of their worldview.

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With the rapid development of today's society and economy, the exploitation and utilization of natural resources and the environment are also intensifying in various countries, and China is no exception. In order to realize the socialist modernization power, China's economic development can not be delayed, for the use of rare earth resources and the protection of attention is also essential, in this context, in 2012, the United States, the European Union, Japan v.China to WTO dispute settlement mechanism, on China's rare earth resources and other raw materials export restrictions on the lawsuit, so that a "war of defense of rare earths Since then, a "rare earth defense war" has been launched, in the case of The General Agreement on Tariffs and Trade 1994 (GATT1994) Article 20 of the general exceptions to environmental protection regulations can be invoked to apply, became the main focus of controversy in the case. Meanwhile, under the conditions of WTO trade freedom rules, how China coordinates its domestic policies and improves the environmental protection measures for natural resources is also an issue worth thinking about.

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With the development of the internet and global technology, multinational beauty products have also had a certain position in the Chinese market. The sales rate is also gradually rising. Korean beauty products have also won the love of Chinese consumers because of their fashionable design and good marketing strategy, and have caused a boom among female college students. The female college students of Wuhan Media College are a group of young and fashionable women, and they have become the ideal object of this study. The geographical location and economic development level of Wuhan as a city in central China are very good conditions for the development of Korean beauty products. This article aims to explore the phenomenon of female college students of Wuhan Media College pursuing Korean beauty brand 3ce, analyze consumer psychology, market positioning and marketing strategies, and understand the needs and behavior characteristics of female college students of Wuhan Media College for Korean beauty makeup through the collection and analysis of questionnaire survey data. The study found that the purchase of the Korean beauty brand 3ce by female college students of Wuhan Media College is mainly affected by social media marketing, product design and cost performance. The research results of this article have certain reference value for understanding the consumer psychology of young consumers and the following market trends.

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With the popularity of Japanese anime in China, the behavior of Chinese college students consuming Japanese anime derivatives has received widespread attention. In the existing research, there is a lack of discussion on the consumption of anime animation cultural products by Chinese college students. Therefore, this study takes Haikyu as an example to analyze the impact of Japanese action anime (with friendship, effort, and desire to win) on the consumption habits of Chinese college students. Analysis shows that the emotional resonance between such Japanese action anime and Chinese college students, as well as the love of Chinese college students for anime characters, affects the demand psychology, purchase motivation, and consumption willingness of college students in terms of consumption habits. Meanwhile, Chinese college students are becoming more rational in their consumption of peripheral products from Japanese anime. Based on this, this study provides a detailed explanation of the two factors that influence the consumption habits of Chinese college students, including themes such as friendship, youth, and dreams in Japanese anime, as well as their love for characters portrayed in anime.

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