New Media and Female Consumption——Taking the Xiaohongshu Platform as an Example

Research Article
Open access

New Media and Female Consumption——Taking the Xiaohongshu Platform as an Example

Yi Wang 1*
  • 1 Beijing New Oriental Foreign Language School at Yangzhou, Yangzhou, Jiangsu, China, 225000    
  • *corresponding author wangyi20050809@163.com
LNEP Vol.4
ISSN (Print): 2753-7056
ISSN (Online): 2753-7048
ISBN (Print): 978-1-915371-33-1
ISBN (Online): 978-1-915371-34-8

Abstract

Nowadays, consumption has become an indispensable part of people's lives, and people enjoy the satisfaction brought by consumption. The rapid development of e-commerce and express delivery industries has boosted consumption. And women as the main consumer group for the Internet economy have brought a new trend. With the increase in women's income and the improvement of social status, women have gradually become the main body of virtual consumption that can not be ignored. In response to this situation, some new media platforms began to cater to the needs of female consumers, resulting in a gender imbalance. Xiaohongshu is popular among female users through "note-sharing" and e-commerce. Using the Xiaohongshu platform as a case to analyze women's consumption behavior in new media. This paper mainly studies the characteristics of female consumption behavior in the era of rapid development of new media. By means of literature analysis and case analysis, this paper studies female consumer groups. Through the research, it is found that there is an imbalance in the ratio of gender users, and female users rely too much on the platform Xiaohongshu

Keywords:

New media, Female consumption, Female, Online consumption, Xiaohongshu

Wang,Y. (2023). New Media and Female Consumption——Taking the Xiaohongshu Platform as an Example. Lecture Notes in Education Psychology and Public Media,4,60-64.
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References

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Cite this article

Wang,Y. (2023). New Media and Female Consumption——Taking the Xiaohongshu Platform as an Example. Lecture Notes in Education Psychology and Public Media,4,60-64.

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About volume

Volume title: Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 3

ISBN：978-1-915371-33-1(Print) / 978-1-915371-34-8(Online)
Editor：Muhammad Idrees, Matilde Lafuente-Lechuga
Conference website: https://www.icihcs.org/
Conference date: 18 December 2022
Series: Lecture Notes in Education Psychology and Public Media
Volume number: Vol.4
ISSN：2753-7048(Print) / 2753-7056(Online)

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References

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[2]. Guojia,Starting from Xiaohongshu, this paper analyzes the methodology of brand content marketing,2022,https://kns.cnki.net/kcms/detail/detail.aspx?dbcode=CJFD&dbname=CJFDLAST2022&filename=GGGJ202202047&uniplatform=NZKPT&v=Kmk8qldE_AWPwBy6OqUQcW_qk-tzeplwRMKMpIW0PSqBCou4WcKG1mqIsh_WdkKG.

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[7]. Leisiqi,The influence of new media on women's consumption behavior,2016,https://kns.cnki.net/kcms/detail/detail.aspx?dbcode=CJFD&dbname=CJFDLAST2016&filename=CBBQ201602047&uniplatform=NZKPT&v=T9l2IT-T5cPoQOUMDCV-vvHEoLtMg658rz3-2Iot4K6xWR50ZhVQ10Qcf2WZ9dDT.

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