Study on the Influence of Personalized Algorithm of Social Media TikTok upon College Students

Research Article
Open access

Study on the Influence of Personalized Algorithm of Social Media TikTok upon College Students

Yuyan Pan 1*
  • 1 College of Arts, Humanities and Social Sciences, University of Edinburgh, Edinburgh, EH8 9JU, UK    
  • *corresponding author s2408299@ed.ac.uk
LNEP Vol.4
ISSN (Print): 2753-7056
ISSN (Online): 2753-7048
ISBN (Print): 978-1-915371-33-1
ISBN (Online): 978-1-915371-34-8

Abstract

In modern society, with the rapid development of digital social media and short video platforms, TikTok has become one of the important media for people to kill time and gain knowledge in their daily life. TikTok builds a "user-centered" algorithm recommendation mode, which not only improves the convenience and pleasure of content receiving but also brings some influence on users. As the main social media audience, the new generation of college students is more sensitive to network information, willing to accept new things and keen on pursuing personalized content. Under such circumstances, the information cocoon effect is particularly obvious to them. Studying the information of personalized algorithms on the Internet led to the cocoon phenomenon of the influence factors of college students and the formation mechanism, preventing students from accessing information with limited breadth, solidifying the phenomenon's occurrence, such as personal thinking. This TikTok APP, for example, through the way of questionnaire investigation and data analysis, parsing information cocoon effect and generated by the impact of correlation, to explore the influence of the information cocoon effect on college students caused by the personalized algorithm.

Keywords:

TikTok, algorithm, information cocoon

Pan,Y. (2023). Study on the Influence of Personalized Algorithm of Social Media TikTok upon College Students. Lecture Notes in Education Psychology and Public Media,4,1185-1196.
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References

[1]. X. Q. Zhao, Analysis of TikTok APP profit model, Business Economics, no.10, 2020.

[2]. China Internet Network Information Center, The 49th Statistical Report on the Development of Internet in China, 2022.

[3]. Z. H. Gong, TikTok APP user portrait and behavior and motivation analysis, Construction of News Culture, no.15, 2021.

[4]. M. Yang, Research on Influencing factors and Countermeasures of TikTok APP overuse behavior among college students, Southwest University, 2022.

[5]. X. Cheng, L. Cheng, H. Yang, Research on the causes and prevention strategies of college students' "information cocoon" dilemma from the perspective of social media, 2022.

[6]. Y. W. Wang, To explore the formation mechanism of TikTok APP information cocoon from the perspective of college students, Sound screen world, 2022.

[7]. Y. Cheng, Information cocoon Phenomenon in the use of TikTok: Siege crisis and individual autonomy, The news spread, no.12, 2022, pp: 19-21.

[8]. J. Fang, Z. Wang, B. Hao, Analysis of" Anesthesia" Mechanism in Mobile Short Video Applications, In the First International Symposium on Management and Social Sciences (ISMSS 2019), Atlantis Press, 2019.

[9]. Y. Li, Research on Fragmented Communication and Response Path Under the Background of New Media. In 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022), Atlantis Press, 2022.

[10]. X. J. Han, Hazards and treatment of "information cocoon Room" in personalized recommendation of TikTok short video, Guangzhou Institute of Physical Education, 2020.

Cite this article

Pan,Y. (2023). Study on the Influence of Personalized Algorithm of Social Media TikTok upon College Students. Lecture Notes in Education Psychology and Public Media,4,1185-1196.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 3

ISBN：978-1-915371-33-1(Print) / 978-1-915371-34-8(Online)
Editor：Muhammad Idrees, Matilde Lafuente-Lechuga
Conference website: https://www.icihcs.org/
Conference date: 18 December 2022
Series: Lecture Notes in Education Psychology and Public Media
Volume number: Vol.4
ISSN：2753-7048(Print) / 2753-7056(Online)

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References

[1]. X. Q. Zhao, Analysis of TikTok APP profit model, Business Economics, no.10, 2020.

[2]. China Internet Network Information Center, The 49th Statistical Report on the Development of Internet in China, 2022.

[3]. Z. H. Gong, TikTok APP user portrait and behavior and motivation analysis, Construction of News Culture, no.15, 2021.

[4]. M. Yang, Research on Influencing factors and Countermeasures of TikTok APP overuse behavior among college students, Southwest University, 2022.

[5]. X. Cheng, L. Cheng, H. Yang, Research on the causes and prevention strategies of college students' "information cocoon" dilemma from the perspective of social media, 2022.

[6]. Y. W. Wang, To explore the formation mechanism of TikTok APP information cocoon from the perspective of college students, Sound screen world, 2022.

[7]. Y. Cheng, Information cocoon Phenomenon in the use of TikTok: Siege crisis and individual autonomy, The news spread, no.12, 2022, pp: 19-21.

[8]. J. Fang, Z. Wang, B. Hao, Analysis of" Anesthesia" Mechanism in Mobile Short Video Applications, In the First International Symposium on Management and Social Sciences (ISMSS 2019), Atlantis Press, 2019.

[9]. Y. Li, Research on Fragmented Communication and Response Path Under the Background of New Media. In 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022), Atlantis Press, 2022.

[10]. X. J. Han, Hazards and treatment of "information cocoon Room" in personalized recommendation of TikTok short video, Guangzhou Institute of Physical Education, 2020.

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