References
[1]. Wijman, Tom. “The Games Market and beyond in 2021: The Year in Numbers.” Newzoo, 22 Dec. 2021, newzoo.com/insights/articles/the-games-market-in-2021-the-year-in-numbers-esports-cloud-gaming.
[2]. “Love and Producer" DAU over 4 million - 9 games.” Www.9game.cn, www.9game.cn/news/2113514.html. Accessed 4 Sept. 2022.
[3]. “Global gaming Market Size and distribution of consumers in 2021 - Tonghuashun.” T.10jqka.com.cn, t.10jqka.com.cn/pid_226331295.shtml. Accessed 4 Sept. 2022.
[4]. Solomon, Michael R., and Consumer Behavior. "Buying, having and being." London: Prenticle Hall (1994).
[5]. Khan Matin A. Consumer Behavior and Advertising Management. New Age International 2006. INSERT-MISSING-DATABASE-NAMEhttp://site.ebrary.com/id/10318696. Accessed 14 Sept. 2022.
[6]. Gajjar, Nilesh B. “Factors Affecting Consumer Behavior.” (2013).
[7]. Durmaz, Yakup. "The impact of psychological factors on consumer buying behavior and an empirical application in Turkey." (2014).
[8]. Jim, Connolly. “The Marketing Power of Perception.” Jim’s Marketing Blog, 22 Jan. 2010, jimsmarketingblog.com/2010/01/22/the-marketing-power-of-perception/.
[9]. Krishna, Aradhna. "An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior." Journal of consumer psychology 22.3 (2012): 332-351.
[10]. Sample, Kevin L., Henrik Hagtvedt, and S. Adam Brasel. "Components of visual perception in marketing contexts: A conceptual framework and review." Journal of the Academy of Marketing Science 48.3 (2020): 405-421.
[11]. Trehan, M., & Trehan, R. Advertising and Sales Management. V.K. India Enterprises, New Delhi. (2009)
[12]. Huitt, William. "Maslow's hierarchy of needs." Educational psychology interactive 23 (2007).
[13]. McLeod, Saul. "Maslow's hierarchy of needs." Simply psychology 1.1-18 (2007).
[14]. Yuxin, Wang.Research on the Consumption Behavior of Otome games.2019.Nanjing Normal University,MA thesis.
[15]. Sample, Kevin L., Henrik Hagtvedt, and S. Adam Brasel. "Components of visual perception in marketing contexts: A conceptual framework and review." Journal of the Academy of Marketing Science 48.3 (2020): 405-421.
[16]. DiBella, Anthony J., Edwin C. Nevis, and Janet M. Gould. "Understanding organizational learning capability." Journal of management studies 33.3 (1996): 361-379. Humanities and Social Sciences 1.2 (2013): 10-15.
[17]. Kotler, Philip. "A generic concept of marketing." Journal of marketing 36.2 (1972): 46-54.
[18]. Lamb, Annette, and Larry Johnson. "Virtual expeditions: Google Earth, GIS, and geovisualization technologies in teaching and learning." (2010).
[19]. Ahmad, Anees, and K. S. Thyagaraj. "Understanding the influence of brand personality on consumer behavior." Journal of Advanced Management Science 3.1 (2015).
[20]. Malik, Muhammad Ehsan, et al. "Impact of brand image and advertisement on consumer buying behavior." World Applied Sciences Journal 23.1 (2013): 117-122.
[21]. Kotler, Philip. "A generic concept of marketing." Journal of marketing 36.2 (1972): 46-54.
[22]. Sarangapani, Akuthota. A Textbook on Rural Consumer behavior in India-A Study of FMCGs. Laxmi Publications, Ltd., 2009.
[23]. Lee, Mira, and Ronald J. Faber. "Effects of product placement in on-line games on brand memory: A perspective of the limited-capacity model of attention." Journal of advertising36.4 (2007): 75-90.
[24]. Hoyer, W. D., & Deborah, J. M. (2008). Consumer Behavior. Southwestern Cen gage learning (5th ed.). Mason.
Cite this article
Li,X. (2023). The Influence of Otome Games on Psychological Factors That Affects Consumers’ Behavior in Games in China. Lecture Notes in Education Psychology and Public Media,6,783-792.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
Disclaimer/Publisher's Note
The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.
About volume
Volume title: Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 5
© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and
conditions of the Creative Commons Attribution (CC BY) license. Authors who
publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons
Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this
series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published
version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial
publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and
during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See
Open access policy for details).
References
[1]. Wijman, Tom. “The Games Market and beyond in 2021: The Year in Numbers.” Newzoo, 22 Dec. 2021, newzoo.com/insights/articles/the-games-market-in-2021-the-year-in-numbers-esports-cloud-gaming.
[2]. “Love and Producer" DAU over 4 million - 9 games.” Www.9game.cn, www.9game.cn/news/2113514.html. Accessed 4 Sept. 2022.
[3]. “Global gaming Market Size and distribution of consumers in 2021 - Tonghuashun.” T.10jqka.com.cn, t.10jqka.com.cn/pid_226331295.shtml. Accessed 4 Sept. 2022.
[4]. Solomon, Michael R., and Consumer Behavior. "Buying, having and being." London: Prenticle Hall (1994).
[5]. Khan Matin A. Consumer Behavior and Advertising Management. New Age International 2006. INSERT-MISSING-DATABASE-NAMEhttp://site.ebrary.com/id/10318696. Accessed 14 Sept. 2022.
[6]. Gajjar, Nilesh B. “Factors Affecting Consumer Behavior.” (2013).
[7]. Durmaz, Yakup. "The impact of psychological factors on consumer buying behavior and an empirical application in Turkey." (2014).
[8]. Jim, Connolly. “The Marketing Power of Perception.” Jim’s Marketing Blog, 22 Jan. 2010, jimsmarketingblog.com/2010/01/22/the-marketing-power-of-perception/.
[9]. Krishna, Aradhna. "An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior." Journal of consumer psychology 22.3 (2012): 332-351.
[10]. Sample, Kevin L., Henrik Hagtvedt, and S. Adam Brasel. "Components of visual perception in marketing contexts: A conceptual framework and review." Journal of the Academy of Marketing Science 48.3 (2020): 405-421.
[11]. Trehan, M., & Trehan, R. Advertising and Sales Management. V.K. India Enterprises, New Delhi. (2009)
[12]. Huitt, William. "Maslow's hierarchy of needs." Educational psychology interactive 23 (2007).
[13]. McLeod, Saul. "Maslow's hierarchy of needs." Simply psychology 1.1-18 (2007).
[14]. Yuxin, Wang.Research on the Consumption Behavior of Otome games.2019.Nanjing Normal University,MA thesis.
[15]. Sample, Kevin L., Henrik Hagtvedt, and S. Adam Brasel. "Components of visual perception in marketing contexts: A conceptual framework and review." Journal of the Academy of Marketing Science 48.3 (2020): 405-421.
[16]. DiBella, Anthony J., Edwin C. Nevis, and Janet M. Gould. "Understanding organizational learning capability." Journal of management studies 33.3 (1996): 361-379. Humanities and Social Sciences 1.2 (2013): 10-15.
[17]. Kotler, Philip. "A generic concept of marketing." Journal of marketing 36.2 (1972): 46-54.
[18]. Lamb, Annette, and Larry Johnson. "Virtual expeditions: Google Earth, GIS, and geovisualization technologies in teaching and learning." (2010).
[19]. Ahmad, Anees, and K. S. Thyagaraj. "Understanding the influence of brand personality on consumer behavior." Journal of Advanced Management Science 3.1 (2015).
[20]. Malik, Muhammad Ehsan, et al. "Impact of brand image and advertisement on consumer buying behavior." World Applied Sciences Journal 23.1 (2013): 117-122.
[21]. Kotler, Philip. "A generic concept of marketing." Journal of marketing 36.2 (1972): 46-54.
[22]. Sarangapani, Akuthota. A Textbook on Rural Consumer behavior in India-A Study of FMCGs. Laxmi Publications, Ltd., 2009.
[23]. Lee, Mira, and Ronald J. Faber. "Effects of product placement in on-line games on brand memory: A perspective of the limited-capacity model of attention." Journal of advertising36.4 (2007): 75-90.
[24]. Hoyer, W. D., & Deborah, J. M. (2008). Consumer Behavior. Southwestern Cen gage learning (5th ed.). Mason.