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The Influence of Digital Affluence Display on Emerging Adults Self-Esteem
- 1 Fujian Business University
- 2 University of California Los Angeles
- 3 University of Connecticut
- 4 University of Illinois Urbana-Champagne
* Author to whom correspondence should be addressed.
Abstract
This study investigates the relationship between the frequency of engaging with digital affluence display wealth-related content on social media and self-esteem among Chinese young adults aged 18-26. A quantitative analysis of self-reported survey data showed a significant negative correlation between the frequency of viewing wealth-flaunting content and levels of self-esteem, challenging the traditional views of Social Comparison Theory. The results indicate a complex interaction between online displays of wealth and psychological well-being, including influences of stimuli and thresholds, underscoring the need for a more detailed understanding of how young people interpret and respond to social media in today’s digital environment.
Keywords
Conspicuous online contents, Emerging adults, Social comparison, Social media, Low self-esteem
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Cite this article
Zhou,D.;Qiu,Y.;Wu,Y.;Li,K. (2024). The Influence of Digital Affluence Display on Emerging Adults Self-Esteem. Lecture Notes in Education Psychology and Public Media,60,55-65.
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