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To Study the Dynamics of Demand and Consumption Patterns of Wellness Tea in Different Provinces of China
- 1 Chongqing Normal University
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Abstract
In the present social context where health awareness is on the rise Chinese consumers’ appetite for healthy beverages is experiencing a rapid upward trend. Wellness tea beverages, which integrate traditional wellness concepts with modern beverage culture, are increasingly popular among consumers due to their potential health advantages.. This report offers an in-depth analysis of the dynamic changes in demand and consumption patterns of wellness tea across different provinces in China. By comprehensively dissecting the sales volume, price, and consumption behaviors of branded wellness tea in various cities and stores on the Taobao platform, it aims to disclose market trends and construct a regression forecast model for sales volume. The results indicate that the price factor (both pre-coupon and post-coupon prices) is the most decisive element influencing sales volume. Geographical regional disparities also exert a certain impact on sales volume, while macroeconomic indicators such as per capita GDP have a relatively minor impact. These discoveries not only provide decision support for market participants in the wellness tea industry, but also provide valuable reference information for policymakers, thereby facilitating the healthy progression of the industry and further tapping into the market potential.
Keywords
Wellness Tea, Volume Forecasting, Price Factors, Geographic Regions, Consumer Behavior
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Cite this article
Ding,Y. (2025). To Study the Dynamics of Demand and Consumption Patterns of Wellness Tea in Different Provinces of China. Lecture Notes in Education Psychology and Public Media,81,79-85.
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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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Volume title: Proceedings of the 3rd International Conference on Social Psychology and Humanity Studies
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