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The Role and Significance of Trademark Law in Brand Value Protection
- 1 Shanghai University of Political Science and Law
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Abstract
A trademark, serving as a legal entity, is a distinct sign that enables to differentiation of a company’s goods or services and provide information to the consumer about the source and quality of the product or service as well as guarantee their quality. This academic paper endeavors to probe into the role that trademark law undertakes in the protection and building of brands. The research is carried out by employing a doctrinal research methodology, with the study founded upon an in-depth analysis of the legal instruments that govern trademark law, along with case law and relevant academic literature. Additionally, it scrutinizes a spectrum of issues, namely cross-border infringement, counterfeiting in e-commerce sites, and new technologies. As explained in the research, trademark law is critical to brand differentiation, competitive advantage, and even revenue for firms. However, inconsistent enforcement, changes in market characteristics constitute some of the challenges experienced. As for the conclusion, the study calls for the alignment of international trademark laws and the subsequent approaches to digital markets to guarantee effective brand security.
Keywords
Trademark law, Brand value, Intellectual property, Infringement, Legal protection
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Cite this article
Peng,J. (2025). The Role and Significance of Trademark Law in Brand Value Protection. Lecture Notes in Education Psychology and Public Media,84,22-27.
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Volume title: Proceedings of the 3rd International Conference on Social Psychology and Humanity Studies
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