
Research on Intellectual Property Reform and Countermeasures in the New Media Environment
- 1 Shanghai Shangde Experimental School
* Author to whom correspondence should be addressed.
Abstract
With the rapid advancement of information technology, new media have become integral to people's lives and work. While they facilitate the exchange and sharing of information, they also pose new challenges to intellectual property (IP) protection. This study explores the relationship between new media and intellectual property rights, analyzing the challenges and opportunities they bring. Through reviewing relevant literature and case studies, the research identifies a dual impact of new media on intellectual property rights. On one hand, they provide opportunities by expanding the reach and visibility of intellectual property rights, allowing innovative works to gain recognition more quickly. On the other hand, they contribute to widespread IP infringements due to fast dissemination, difficulty in control, and unauthorized use of works. The study concludes that new media can both aid IP innovation and foster infringement. It emphasizes the importance of strengthening IP protection in the new media era and offers practical insights for IP owners and users in coping with these challenges. The research provides theoretical and practical references for enhancing IP protection and fostering the harmonious development of new media and intellectual property rights.
Keywords
New media, Intellectual property rights, Challenges, Opportunities, Innovation
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Cite this article
Wu,S. (2025). Research on Intellectual Property Reform and Countermeasures in the New Media Environment. Lecture Notes in Education Psychology and Public Media,85,1-6.
Data availability
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Volume title: Proceedings of the 3rd International Conference on Social Psychology and Humanity Studies
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