Multimodal Discourse Analysis of Sport Events Icons Display of 2020 Tokyo Olympic Games Opening Ceremony

Research Article
Open access

Multimodal Discourse Analysis of Sport Events Icons Display of 2020 Tokyo Olympic Games Opening Ceremony

Siyuan Gu 1
  • 1 School of Journalism and Communication, Wuhan Sports University, Luo Yu Road, Wuhan, China    
  • *corresponding author
Published on 1 March 2023 | https://doi.org/10.54254/2753-7048/3/2022307
LNEP Vol.3
ISSN (Print): 2753-7056
ISSN (Online): 2753-7048
ISBN (Print): 978-1-915371-09-6
ISBN (Online): 978-1-915371-10-2

Abstract

This research is a multi-modal discourse analysis of the sport events icon display program at the Opening Ceremony of the 2020 Tokyo Olympics. With the complexity of the research case itself, and the rapid changes in media communication methods, traditional discourse analysis theories can no longer meet the practical significance of fully understanding the meaning of the discourse and providing guidance for the creation of similar texts in the future. In accordance with the guiding of multimodal discourse analysis framework, this research analyzes the discourse from three levels, namely visual level, aural level and cultural level. The research separately summarizes the content features presented in each level. More importantly, the research has discovered the relevance among the three diecourse levels, which together construct the complete textual meaning of the case through superimposition.

Keywords:

multimodal discourse analysis, qualitative study, 2020 Tokyo Olympics, icons

Gu,S. (2023). Multimodal Discourse Analysis of Sport Events Icons Display of 2020 Tokyo Olympic Games Opening Ceremony. Lecture Notes in Education Psychology and Public Media,3,733-741.
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References

[1]. Dutta, S., & Mia, I. (2011, March). The global information technology report 2010–2011. In World Economic Forum (Vol. 24, pp. 331-391).

[2]. O'Keeffe, G. S., Clarke-Pearson, K., & Council on Communications and Media. (2011). The impact of social media on children, adolescents, and families. Pediatrics, 127(4), 800-804.

[3]. Skoric, M. M., Teo, L. L. C., & Neo, R. L. (2009). Children and video games: addiction, engagement, and scholastic achievement. Cyberpsychology & behavior, 12(5), 567-572.

[4]. http://www.nppa.gov.cn/nppa/contents/279/98792.shtml

[5]. Yao Lan.(2017)Research on Functionality and Artistry of Sports Icon in Comprehensive Sports Events].Hebei University of Technology.

[6]. Suo Xiaowen,Zhang Zhixue&Guo Ruihua.(2007)The Typical Style Analysis of Olympic Games Sport Events Icons.Journal of Cangzhou Teachers'College.2007:95-97.

[7]. Tang Si.(2011)All Citizens Carnival&Visual Feast——A Brief Analysis of Visual Elements Composition of Japanese Variety Show ALL JAPAN KASOH GRAND-PRIX.Business Culture.2011:369.

[8]. Zhu Yongsheng.(2007)Theory and Methodology of Multimodal Discourse Analysis.Foreign Language Research.2007:82-86.

[9]. Zhang Delu.(2009)Comprehensive Theoretical Framework Exploration of Multimodal Discourse Analysis.Foreign Languages in China.2009:24-30.

[10]. Gunther Kress&Theo van Leeuwen.(2001)Multimodal Discourse:The Modes and Media of Contemporary Communication].Arnold.

[11]. Gunther Kress&Theo van Leeuwen.(2010)Mutimodality:A Social Semiotic Approach to Contemporary Communication.Routledge.

[12]. Gunther Kress&Theo van Leeuwen.[Reading Images:The Grammar of Visual Design].Routledge.2006.

[13]. Hong Gang&Zhang Zhen.(2010)The Constitutive Meaning Analysis of Multimodal Video Discourse You And Me.Technology Enhanced Foreign Language Education.2010:20-24.

[14]. Zhang Xiaofeng.(2007)Contemporary TV Editing Tutorials.Fudan University Press.

[15]. Zhou Mengli.(2010)Multimodal Discourse Analyses of English Promo Videos of Beijing 2022 Olympic Winter Games.Hebei University.2016.

[16]. Stuart Jefferies.(2019)Before emojis:the utopian graphic language of Marie and Otto Neurath.[EB/OL].https://www.theguardian.com/artanddesign/2019/aug/27/pictures-unite-graphic-design-vision-marie-otto-neurath,August 27,2019.

Cite this article

Gu,S. (2023). Multimodal Discourse Analysis of Sport Events Icons Display of 2020 Tokyo Olympic Games Opening Ceremony. Lecture Notes in Education Psychology and Public Media,3,733-741.

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 3rd International Conference on Educational Innovation and Philosophical Inquiries (ICEIPI 2022), Part II

ISBN：978-1-915371-09-6(Print) / 978-1-915371-10-2(Online)
Editor：Abdullah Laghari, Nasir Mahmood
Conference website: https://www.iceipi.org/
Conference date: 4 August 2022
Series: Lecture Notes in Education Psychology and Public Media
Volume number: Vol.3
ISSN：2753-7048(Print) / 2753-7056(Online)

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References

[1]. Dutta, S., & Mia, I. (2011, March). The global information technology report 2010–2011. In World Economic Forum (Vol. 24, pp. 331-391).

[2]. O'Keeffe, G. S., Clarke-Pearson, K., & Council on Communications and Media. (2011). The impact of social media on children, adolescents, and families. Pediatrics, 127(4), 800-804.

[3]. Skoric, M. M., Teo, L. L. C., & Neo, R. L. (2009). Children and video games: addiction, engagement, and scholastic achievement. Cyberpsychology & behavior, 12(5), 567-572.

[4]. http://www.nppa.gov.cn/nppa/contents/279/98792.shtml

[5]. Yao Lan.(2017)Research on Functionality and Artistry of Sports Icon in Comprehensive Sports Events].Hebei University of Technology.

[6]. Suo Xiaowen,Zhang Zhixue&Guo Ruihua.(2007)The Typical Style Analysis of Olympic Games Sport Events Icons.Journal of Cangzhou Teachers'College.2007:95-97.

[7]. Tang Si.(2011)All Citizens Carnival&Visual Feast——A Brief Analysis of Visual Elements Composition of Japanese Variety Show ALL JAPAN KASOH GRAND-PRIX.Business Culture.2011:369.

[8]. Zhu Yongsheng.(2007)Theory and Methodology of Multimodal Discourse Analysis.Foreign Language Research.2007:82-86.

[9]. Zhang Delu.(2009)Comprehensive Theoretical Framework Exploration of Multimodal Discourse Analysis.Foreign Languages in China.2009:24-30.

[10]. Gunther Kress&Theo van Leeuwen.(2001)Multimodal Discourse:The Modes and Media of Contemporary Communication].Arnold.

[11]. Gunther Kress&Theo van Leeuwen.(2010)Mutimodality:A Social Semiotic Approach to Contemporary Communication.Routledge.

[12]. Gunther Kress&Theo van Leeuwen.[Reading Images:The Grammar of Visual Design].Routledge.2006.

[13]. Hong Gang&Zhang Zhen.(2010)The Constitutive Meaning Analysis of Multimodal Video Discourse You And Me.Technology Enhanced Foreign Language Education.2010:20-24.

[14]. Zhang Xiaofeng.(2007)Contemporary TV Editing Tutorials.Fudan University Press.

[15]. Zhou Mengli.(2010)Multimodal Discourse Analyses of English Promo Videos of Beijing 2022 Olympic Winter Games.Hebei University.2016.

[16]. Stuart Jefferies.(2019)Before emojis:the utopian graphic language of Marie and Otto Neurath.[EB/OL].https://www.theguardian.com/artanddesign/2019/aug/27/pictures-unite-graphic-design-vision-marie-otto-neurath,August 27,2019.

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