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The Study of the Practical Effects of Background Music in TikTok Short Videos
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Abstract
This paper analyses and explores the Real Effects of background music on the user experience by studying the effect of background music in short videos on TikTok, analyses the relationship between BGM and video fit from the audience’s point of view, and puts forward more effective suggestions for the use of TikTok’s background music strategies and methods. Most articles only focus on the favourable aspects of the background music or only carry out the traditional sound and picture analysis without considering the Real Effects of the background music from the audience’s point of view. This study is based on the intuitive feelings of the users of the TikTok platform (including a small number of creators or creators using it) through the design of questionnaires. The respondents discuss the four main factors of using background music in their favourite fields: usage frequency, usage mode, usage effect and usage feeling, to improve further the previous research on the effect presentation of the background music of TikTok short videos, to form a more complete analytical framework, and to provide a richer perspective of analysis. There are also some flaws in this study. For example, the small sample size of the questionnaire, the concentrated age range, and the fact that the data do not fully cover all situations may affect the final conclusions of this paper. Therefore, the conclusions of this paper and the improvement measures provided in this research only provide a preliminary analytical framework and reference for future research on similar pathways.
Keywords
background music, real effects, intuitive feelings
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Cite this article
Li,Y. (2023). The Study of the Practical Effects of Background Music in TikTok Short Videos. Lecture Notes in Education Psychology and Public Media,30,8-17.
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Volume title: Proceedings of the 2nd International Conference on Interdisciplinary Humanities and Communication Studies
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