Interaction Between Digital and Reality: Identity Construction of Virtual Avatars —A Case Study of Virtual Network Streamer Kizuna

Haolin Liu

doi:10.54254/2753-7048/30/20231581

Research Article

Open access

Published on 7 December 2023

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Liu,H. (2023). Interaction Between Digital and Reality: Identity Construction of Virtual Avatars —A Case Study of Virtual Network Streamer Kizuna. Lecture Notes in Education Psychology and Public Media,30,58-64.

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Interaction Between Digital and Reality: Identity Construction of Virtual Avatars —A Case Study of Virtual Network Streamer Kizuna

Haolin Liu *^,1,

¹ Shanghai Qibao Dwight High School

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7048/30/20231581

Abstract

With the development of artificial intelligence, virtual anchors began to appear and became popular among young people. For various reasons, young people have built a community in the circle of virtual anchors and established a sense of identity. At this time, young people can eliminate their passive identity and gain the power to influence society. Therefore, how virtual anchors can subtly create a sense of identity for young people is a topic worthy of study. This research chose to use the process tracking method in the case study. First, this research read much literature to understand the virtual anchor and its operating mechanism. Focusing on the virtual anchor “Kizuna,” This research conducted an identity construction analysis and finally found that it carried out real-time actions through its people. Communicate to display virtual images that satisfy the aesthetics of fan groups and display personal elements during the live broadcast to enhance fan cohesion and gain recognition. However, due to the excessive involvement of capital and the lack of people involved, and the elements displayed during the live broadcast were too complex, it could not reach a tacit understanding with fans and was eventually abandoned by the fan group. In this study, the way virtual anchors construct identities is restored. By learning this method, young people can build their sense of identity in society.

Keywords

virtual anchors, identity construction, live broadcast

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 2nd International Conference on Interdisciplinary Humanities and Communication Studies

Conference website: https://www.icihcs.org/

ISBN：978-1-83558-175-9(Print) / 978-1-83558-176-6(Online)

Conference date: 15 November 2023

Editor：Javier Cifuentes-Faura, Enrique Mallen

Series: Lecture Notes in Education Psychology and Public Media

Volume number: Vol.30

ISSN：2753-7048(Print) / 2753-7056(Online)

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