To What Extent Does Lululemon Use Cultural Differences to Its Advantage in International Marketing in the Chinese Market?

Yasi Jiang

doi:10.54254/2977-5701/8/2024068

Research Article

Open access

Published on 13 September 2024

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Jiang,Y. (2024). To What Extent Does Lululemon Use Cultural Differences to Its Advantage in International Marketing in the Chinese Market?. Journal of Applied Economics and Policy Studies,8,78-86.

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To What Extent Does Lululemon Use Cultural Differences to Its Advantage in International Marketing in the Chinese Market?

Yasi Jiang *^,1,

¹ The International Department of Suzhou No.1 High School of Jiangsu Province

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2977-5701/8/2024068

Abstract

This paper mainly discusses the relationship between cultural differences and international marketing, and studies how to do international marketing well in the face of cultural differences, how to make proper use of cultural differences, and how to make the greatest use of the advantages brought by cultural differences in international marketing. In the case of the gradual saturation of the Chinese market, Lululemon's annual sales continue to grow and expand its market share, attracting more consumers. Therefore, this paper takes Lululemon as the research object, analyzes the current Chinese market as the background, discusses the strategy Lululemon has adopted in China, how to maintain and expand its consumer market, and whether it can further expand and extend in what aspects, to achieve better international marketing. Through literature research and empirical evidence, this paper concludes that cultural differences play an important role in international marketing. Put forward a reasonable way to make good use of cultural differences (do a good job in market research, understand regional demand and supply, understand consumer trends), seize the advantages of cultural differences, and achieve significant success in international marketing.

Keywords

Lululemon, cultural difference, international marketing, Chinese market, foreign enterprise

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Cite this article

Jiang,Y. (2024). To What Extent Does Lululemon Use Cultural Differences to Its Advantage in International Marketing in the Chinese Market?. Journal of Applied Economics and Policy Studies,8,78-86.

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Journal：Journal of Applied Economics and Policy Studies

Volume number: Vol.8

ISSN：2977-5701(Print) / 2977-571X(Online)

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