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Analysis of Li Auto's Marketing Strategy Based on Marketing Mix Theory
- 1 International Education, Shandong University, Jinan, Shandong Province, 250100, China
* Author to whom correspondence should be addressed.
Abstract
This paper analyzes Li Auto's marketing strategy through marketing mix theory, including links to its products and publicity concepts, a unique selection of additional electric vehicles, optimization of product quality and product series, an extensive direct sales network and major cities, the establishment of service centers in the region, etc. The paper suggests that Li Auto should strengthen advertising operations on the we-media platform and, at the same time, adhere to the combination of online and offline marketing methods, strengthen scientific and technological investigation and development, and continuously launch safer, more comfortable, and more convenient products according to the demands of users. In addition, the direct sales network should be expanded to improve the quality of after-sales service. The paper also makes an in-depth analysis of the market development trend of Li Auto and provides an important reference case for enterprise strategic choice. However, the paper has insufficient analysis of Li Auto's pricing strategy. In the future, Li Auto's price strategy will be discussed in more depth, including its pricing strategy, price adjustment strategy, and price matching with market demand, to evaluate its competitiveness and market performance more comprehensively.
Keywords
Marketing mix theory, Marketing Management, New Energy Vehicles, Li Auto
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Cite this article
Cao,Y. (2024). Analysis of Li Auto's Marketing Strategy Based on Marketing Mix Theory. Advances in Economics, Management and Political Sciences,83,8-14.
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Volume title: Proceedings of the 2nd International Conference on Management Research and Economic Development
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