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Business Strategy Analysis of Coffee Industry: Taking Starbucks as an Example
- 1 College of International Education, South China Agricultural University, Wushan Street, Guangzhou, China
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Abstract
In the 20th century, the competition among many coffee brands in the world was gradually fierce. Under the background of improvement of people's living standards and changes in consumption habits, more and more people choose coffee as their daily drink. This paper focuses on status of the coffee industry, taking Starbucks as an example, analyzing its brand and financial situation based on its official annual report for the fiscal year 2021, 2022 and 2023. By comparing the different financial ratios in the past few years, this study gives an analysis of Starbucks’ brand value in terms of SWOT model and finds some proposals for the brands in coffee industry. The paper demonstrates the development trend of coffee industry and one of the typical management modes, give out an instructor no matter whether for the academic field a direction to have deeper research in this industry or for other brands in their way of developing, both shows a great of significance in further study. This study uses comparative analysis of text analysis and case analysis, combined with actual data, to conduct in-depth research on the financial situation and development of Starbucks and coffee industry. The research carries out a strong correlation between coffee consumption and people’s living habit, operation mode as well. The fruitful work also gives useful improvements on how to develop for coffee industry, it has contributed to the people present understanding of the different financial performance with different factors in production.
Keywords
Coffee industry, Financial analysis, SWOT, Revenue, Operation
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Cite this article
Yin,J. (2024). Business Strategy Analysis of Coffee Industry: Taking Starbucks as an Example. Advances in Economics, Management and Political Sciences,98,189-197.
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