Volume 182
Published on June 2025Volume title: Proceedings of the 3rd International Conference on Financial Technology and Business Analysis
The global economy has been significantly impacted by the repercussions of the COVID-19 pandemic. In this pivotal context, some companies have survived while others have failed. Several research have demonstrated that effective marketing strategies and brand management can help companies to survive an economic crisis by responding to changes in consumer behaviour during an economic downturn. Nevertheless, with a particular focus on the 2008 financial crisis, the current studies have not yet explicitly sorted out the marketing strategies in an economic downturn caused by COVID-19. So how can companies survive the economic crisis caused by COVID-19? This study, with Bosideng as a case study, has identified that companies should conduct comprehensive market research to respond to changes in consumer behaviour, offering superior-quality products via online channels with differential pricing strategy, and enhance brand awareness through the implementation of strategic marketing activities, which can facilitate the development of stronger customer relationships.
View pdf
The world will face or is already experiencing climate change due to pollution and human activity. Sea level rise is one of the effects of climate change, and many regions are facing a range of natural phenomena, such as flooding, as a result. Most people agree that cities near the sea are undoubtedly the most affected areas. However, coastal cities vary in their economic conditions and geography, and this post is intended to focus on coastal cities within China, exploring what economic impacts sea level rise will have on cities in coastal areas.
View pdf
In the digital age, influencer marketing has become a key strategy for brands, which can effectively promote product sales and brand value. This paper investigates the key factors that influence the success of influencer marketing campaigns, focusing on effective targeting, authentic engagement, and maintaining trust, whose importance has been highlighted in previous research in influencer marketing. Through case studies of successful and unsuccessful campaigns, this study further explores how these factors interact to promote customer loyalty and credibility. Using qualitative case analysis, this study explores strategies for Gym Shark, Emirates Airline’s partnership with Kara and Nate, and Chiara Ferrigni’s "charity cake" scandal. Our findings highlight that precise targeting, authenticity, and high engagement are critical to the effectiveness of influencer marketing. The implications of these findings suggest that brands must carefully select influencers who align with their values, who ensure the authenticity of their content, and who adhere to ethical standards. This comprehensive analysis provides valuable insights for marketers and brands looking to leverage influencer relationships effectively.
View pdf
The Evergrande scandal is a striking example of corporate mismanagement and financial overextension, reflecting deep-rooted systemic weaknesses in corporate governance and regulatory oversight in China's real estate development industry. This paper explores the factors that underpin Evergrande's rapid growth, with a particular focus on its aggressive borrowing strategy and inability to maintain financial discipline. We examine how this unsustainable growth model, fueled by excessive debt, led to a liquidity crisis that threatens not only China's real estate market but also global financial stability. Through a comprehensive analysis of financial indicators, corporate governance practices, and the regulatory environment, this study provides insights into the broader economic impact of Evergrande's collapse. Finally, the study highlights the urgent need for a stronger regulatory framework to prevent similar crises and safeguard financial stability at home and abroad.
View pdf
The topic of this article is the impact of change in power of China and US in 2012 to global economy. In this work, the changes brought by Xi Jinping’s come to power and the re-election of Barack Obama will be mainly discussed. After providing examples such as BRI and the trade wars between two countries, there comes a conclusion that there are multi-dimensional influences affecting on the global economy by the political transition, and the changes are still being the most decisive factors of economic development. The meaning of this research is to find good solutions and modifications while facing problems brought by political transitions.
View pdf
Akhtar Gul, S. H., Ali, H., & Zahra, F. (2020). COVID-19 impact on poverty and unemployment levels: A case Pakistan. Journal of Research and Reviews in Social Sciences Pakistan, 3(2), 879-893.
View pdf
This study aims to examine the impact of the COVID-19 pandemic on the Chinese labor market, with a focus on unemployment rates. This research provides a relatively comprehensive analysis of how different factors influence employment, such as different age groups, industries, and the duration of first-level emergency response. The study uses the data from the National Bureau of Statistics of China, covering the period from 2018 to 2022, and includes a regression model to assess the correlation between the duration of first-level emergency response measures and unemployment rates. The findings reveal that while emergency measures were essential for controlling the virus, their impact on unemployment was minimal. This study offers crucial insights for policymakers to make more former decisions when facing an epidemic to minimize negative effects on the unemployment rate.
View pdf
This paper studies the impact of artificial intelligence (AI) on improving consumers' participation in the sharing economy. With the rise of environmental awareness and the proliferation of digital platforms, artificial intelligence has become vital for improving trust and asset matching. However, enterprises should avoid possible risks when applying AI. This paper assumes that SE platformed enterprises will eventually adopt AI tools and strategies to optimize efficiency and improve user experiences. This paper mainly studies from two aspects. First, it discusses how enterprises use artificial intelligence to improve platform functions to improve customer experience. Second, this paper proposes an implementation framework for SE enterprises using the SLO analysis framework to protect the valuable SLO of SE enterprises. This article focuses on technical, legal, ethical, and consumer perspectives in the SLO analysis process. This paper concludes that artificial intelligence is a sustainable and cost-effective strategy for the sharing economy that helps achieve environmental and economic goals. The research results of SE platforms leverage the perception of being a positive, pro-environmental, pro-community building modality, preventing losing its social license to operate, emphasizing the potential of artificial intelligence to improve customer satisfaction and participation through personalized services and responsive customer support.
View pdf
Three marketing strategy including segmentation, positioning, and data analysis applied in this article gives some suggestions for creating a clothing brand selling neutral products made of eco-friendly materials. Building such a brand not only has commercial value but also has a far-reaching social impact in protecting the environment and promoting social equality.
View pdf
The primary business of Tesla is the design, production, and sale of electric automobiles. Naturally, this is the case, and the energy storage industry has grown as a result. Tesla concentrates on the vehicle, outsources some links, and combines them with its system capabilities. It also masters fundamental technologies, including chip algorithms, autonomous driving technology, and battery management technology. Tesla has a cutting-edge new media promotion strategy. Regarding promotion, Tesla does not increase its spending on traditional media advertising; instead, its marketing team actively leverages popular social media platforms, word-of-mouth marketing, and live broadcast marketing techniques and strategies to capitalize on the novel aspects of new media marketing in the current market, particularly the domestic market.
View pdf